2017-06-13 Communications Committee Meeting (MYM)

Time

3:40 - 5:20 CST

Face to Face

Altoona Iowa


Contact:



Agenda/Minutes

#

Time

Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / J. Nolfo


Attendees are listed above.

1

2 min
Antitrust / J. Nolfo

Everybody agreeing to the Antitrust Guidelines.


AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.
21 minMinutes Taker / J. Nolfo
31 min
Approval of Prior Meeting Minutes / J. Nolfo

First -

Second-



 Old Business  
4

Review Action Items  J. Nolfo

Action Items to be reviewed:

  • J. Nolfo to turn in the meeting descriptions for the Mid-Year
  • J. Nolfo reach out to Jody - to see if we can produce some analytics at the Mid-Year
  • All Social Media Task Force members to add Social Media into their calendars.

All actions items were completed.

J. Nolfo informs the group about what the Social Media Task Force does and asks the group for any additional interest in participation.

5

Committee Plan / J. Nolfo

  • Update to group:


Establish Goals for the new year

  • Operations
    • Get a Vice-Chair
    • Fill all Council/Working Group/Committee Liaisons
    • Increase membership size of Communications Committee
  • Social Media
    • Increase interaction with social media platforms, especially LinkedIn Group and Twitter
  • Newsletter
    • Leadership Profile in each newsletter
    • Each Council have at least two significant update article
    • Each Committee have at least 1 significant update article
6

Marketing Plan / Susan Ruland (Unlicensed)

  • Updates regarding AgGateway Strategic Plan
  • Updates regarding quarterly focus and press releases 

Susan Ruland (Unlicensed) informs the group on her role in the Communication Committee:

Ag Retail-

  • Post seminar- ways to use the case studies, video, and other testimonials.
  • ARA - how we can get more info out to a bigger audience. We have to decide what to do at the November meeting this year.
  • Sales reporting format - how to get the right message formulated ( Ag Retail Council)

ADAPT framework -

  • Toolkit is now available - promotions will follow at InfoAg this coming July

Seed-

  • Value Calculator promotion
  • Discussion on joining all the calculators joining and being promoted together
  • Webinar for the Value Calculator was also an idea that is being discussed
  • Promotion into other seed trade associations.

Crop Nutrition

  • press release will soon be put out the Order/Create

Precision Ag

  • New PAIL standard - press release
  • SPADE deliverables will be released as they become available

C-Suite Kit

  • Hard to create because of the many variables.

Annual Conference Promotion

  • Quick Connect - new idea for joining different people together
  • Ron Storms award
  • AgGateway in Action
  • 2 videos that were completed this year

Annual Reports Idea

  • What does it look like?
  • Open to all attendees for ideas

Exploration of a Graphic Video Concept

  • Something Simple but catchy
7

Newsletter Planning - August / Kristin Nottingham

AgGateway Newsletter Articles AgGateway Newsletter Articles 
Due Date
 


Title/SubjectAuthor
Leadership Profile:
New Member Article
AgGateway In The News
AIDC Working Group
AGIIS
AgGateway Resources and Testimonial Video
Mid Year Meeting In Review
AgGateway to Careers
Annual ConferenceSusan Ruland (Unlicensed)
Ron Storms


New Article Ideas

Articles Removed/Edited:

  • All articles will be turned in time for the July meeting


 New Business  
 8

 Newsletter Planning - September / Kristin Nottingham

AgGateway Newsletter Articles
Due Date
 


Title/SubjectAuthor
eConnectivity Matters
New Member Article:
AgGateway in the News
Leadership Profile:
AIDC Working Group
AGIIS
Council UpdatesKristin Nottingham 
Crop Nutrition UpdateSarah Koehn or Shannon Haringx (Unlicensed)






New Article Ideas:

  • Newsletter article on the Crop Nutrition - Order/Create Standard - Sarah Koehn
  • Telematix????? article Ben Craker

Articles Removed/Edited



9

Council & Working Group Updates / J. Nolfo& Liaisons

Remove Shane Snyder on all councils.

Remove Susan and add in Shannon Haringx for Precision Ag.

Seed- Natasha Lilly

  • Value Calculator finalization

Ag Retail- Natasha Lilly

  • Power in the Connectivity Seminar
  • Ideas about ways to spread this type of word further

Crop Nutrition Sarah Koehn

  • spotlight on AGIIS
  • Product change request inside of AGIIS
  • Value Calculator and C-Suite communications

Specialty Chem- J. Nolfo

  • Brainstorming session - how to get past big hurdles

Allied Providers - Jody Costa (Unlicensed)

  • Plan to do a guest speakers series this year - Greg Erler presented a sneak peak at the Seed Value Calculator
  • Decide what we want to do with the current capabilities matrix
    • Not in heavy use
    • Categorization of the bulk of it - ease of use
    • Discussions on public vision of this tool

Conference Committee - Kristin Nottingham

  • Fireside chat was positive
  • Connectivity seminar

Crop Protection - Lori Edwards

  • 3 working groups currently are underway
  • Work on Product Directory - how to identify the product and formulation instead of the container itself
  • How to reach out to the other councils so that we can join together and work with these councils

Precision Ag - Shannon Haringx (Unlicensed)

  • Update on PAIL - very close for there to be news
  • SPADE is wrapping up due to funding issues
10
Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting

All have been informed and asked to participate on this task force.
11

Other Discussion Items / J. Nolfo

  • For other committee members to address topics not covered above.



Social Media Discussion

20
Website Google Analytics / J. Nolfo and Jody Costa

Review of Google Analytics sites and events

Google Analytics was not turned on with our new website. Susan will work with website team to get this turned on.

J. Nolfo presented on the LinkedIn analytics "Reach"

  • May was extraordinarily high we think this is due to the preparation of the Mid-Year Meeting.
  • Twitter - Followers are continuing to grow.
  • Discussion on Anthony James as a Annual and Mid-Year tweeter!
21
Social Media insights from Social Media Marketing World 2017 / J. Nolfo High Level review of relevant topics presented at Social Media Marketing World 2017

Lots of content that is now including Images - R. Andres Ferreyra (Unlicensed) shared an extraordinary amount of content.

Images and Video are very important.

22
Guidelines development for Social Media Task Force / TBDDevelop rules guidelines and standards for each primary platform AgGateway uses
  • Guidelines to be placed on Wiki page when complete

















98
Next Meeting / J. Nolfo
  • Next Committee call is July 6th @ 3:00- 4:00pm EST
99
Adjournment / J. Nolfo

  • Meeting adjourned at 5:23 pm CST


Active Action Items as of 6/13/2017

Date AssignedAction ItemDue DateComments/Status

 

 


 

 


 

 


 

 


 

  • J. Nolfodouble check the attendees from member services. Gentlemen in the back - I did not get his name recorded