2020-02-06 Communications Committee Meeting
Participants
All Members List (present or not present) | Members Present | Non-Members Present |
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(*Voting companies/** alternates)
Time | 1:00 CT |
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Web (Screen Sharing) | |
Audio (VOIP/Phone) | United States: +1 (646) 749-3129 |
Access Code | 983-943-229 |
Contact:
- Acting Committee Chair: Susan Ruland, susan.ruland@aggateway.org
# | Time | Topic / Leader | Desired Outcome Pre-Meeting Notes and Links to Supporting Resources | Meeting Minutes |
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0 | Welcome & Roll Call / Susan Ruland | 1:03pm Central Attendees are listed above. Susan Ruland (Unlicensed) is the acting chair. If you are interested in becoming the chair or co-chair, please speak up or feel free to contact Susan anytime. | ||
1 | Antitrust | Everybody agrees to the Antitrust Guidelines. | All Agreed | |
2 | Minutes Taker / | Nikki | ||
3 | Approval of Prior Meeting Minutes / Susan Ruland (Unlicensed) | Minutes from November: 2019-11-06 Communications Committee Meeting | Charlotte moved to approve, seconded by Nick, all in favor. | |
3a | Welcome discussion | Introduce any new attendees | ||
4 | Review Action Items / Susan Ruland (Unlicensed) | Action Items to be reviewed:
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AgGateway 2020/ Susan Ruland (Unlicensed) |
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6 | Marketing Plan / Susan Ruland (Unlicensed) |
| Action: Susan Ruland (Unlicensed) will upload slide deck. Susan reviewed this year's communication/marketing plan. Objective: Communicate Successes and Value of Membership. Some tactics: decided to have a formal strategy to lay out for speakers to have information and to pursue new speaker opportunities. Need to establish global communication/branding. Priorities: communicating to membership/industry the new features of AgGateway (PMC, DRC, etc), associated opportunities to be involved (how, etc), activities of working groups in ways that are meaningful in industry-wide and corporate perspective. Idea that sometimes our projects and activities can get into the weeds if you're not a technical person - this is a reminder that we tie in the activities with corporate perspective/goals (traceability, production efficiency, sustainability). Also, communicating that AgGateway is a focal point in the transition to Digital Ag. 2020 Theme is Driving Digital Solutions. Send trade show info to Chris since he is putting together a full calendar with all of that in one place. | |
7 | Social Media Calendar |
| Does Hootsuite support Instagram? Loyola uses WhatsApp and Instagram in LATAM. Action: Susan Ruland (Unlicensed) check to see what it will take to sign up for Instagram. Action: Nikki Marshall see if the social media cheat sheet here is the same as the one she has. | |
9 | Newsletter Planning - December Issue | Newsletter Articles - March Issue Due 20 February Title/SubjectAuthor
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Newsletter planning - Future issues | Newsletter Articles - April Issue Due March 19, 2020 Title/SubjectAuthor
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10 | Group Updates | Anyone can share an update of what is happening in other areas of AgGateway where they're working. Also, determine if Communications can provide assistance.
| Susan asked Jessica if they need to set up a meeting/call for Precision Ag Communications. Jessica said they do need the PAC group again but wants to make sure she works with Susan to figure out good time frames, types of things they want to keep working on based on what they were doing before, get meetings set up. PAC was having a call every couple weeks: so-and-so is going to a precision ag meeting and needs a flyer about ADAPT or how to implement PAIL - how do we do it, what's the format, how do we write it, etc. They produce communication materials for the precision ag area (usually because someone was going to a meeting). Some of it came about from new groups that spun up such as soil testing and lab standardization. Jessica will get some info to Susan about this, including templates and such. | |
New Business | ||||
97 | Other Discussion Items / Susan Ruland (Unlicensed) |
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Meeting Wrap Up | ||||
98 | Next Meeting |
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99 | Adjournment / Susan Ruland (Unlicensed) | 2:01pm Central |
Active Action Items
Date Assigned | Action Item | Due Date | Comments/Status |
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