Welcome, Antitrust and Introduction () 5 min.

Randy Fry and Jeff Griffeth led a review of planned 2020 energy meeting and revisited questions of need, value and next steps.

Need and Scope:

• Observation is that systems and processes for this line of business are antiquated
• Some base standards of identification and message exchange do exist
  • NACS - National Association of Convenience Stores - product codes
  • X12 EDI 200-series messages for data exchange in distribution
  • Likely other codes and messages in use for regulatory touch points
• Products:
  • Refined fuels - many different vendors but "commodity" level product set
  • Oil & Lube - seed-scale SKU set
  • Identification at the packaged product level only with lots of proprietary codes embedded in current barcoding
  • Randy advertised for the Crop Protection Identification session on Wednesday morning.
• Messages:
  • Invoicing
  • meter readings and tank locations
  • loads and receiving
  • tank maintenance
  • Quantity of transactions - more than seed, consistency throughout the year
• Can we make this easier, faster and more efficient?
  • Consensus is YES
  • Reviewed plan for cancelled face to face meeting
    • Agree that starting with pain point documentation is the right place to begin
    • Observed that some level of trust building will be needed and valuable for success
    • Timing - need to have energy specialists available. Early in the year is not a problem
  • Small group to reconvene 08 Dec 2020 at 10 am EST/9 am CST to develop virtual meeting plan and cadence

All were thanked for great participation.

Brent Kemp led a pain point identification discussion.

What should we be working on as ag retail?

• Crop protection messaging
• Barcoding
• GTIN
• SKU count
• Inconsistent implementation
• UOM
• product loads through central resource
• end user/grower must be a consideration
• Crop nutrition may be next given the low level of energy in CP
• is there a driver here? Ex. release of barge to truck to customer without set delivery location
• Multiple retailers aligned with this impression
• Identification and SKU count is making CN more attractive
• On the other hand, there’s a lot of low tech solutions already in place here
• Seed Messages - Call to action from ag retail to push this forward
• Ability to implement?
• Communications piece - alignment on intent
• Priorities
• Timeline

Channel Integrity was brought up as an area where CP was active, noting that retail voices were needed.

• Noted that Nutrien representing retail in that space
• Randy observed that from his perspective as an invited participant for a few sessions there was some opportunity but not a lot of action

Susan asked about reactions to the animated video as a value for executive engagement. Feedback largely positive. Additional videos will be forthcoming; next topic planned is interoperability from an ADAPT perspective. All suggestions welcomed for future topics!

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