2020-07-21 Ag Retail Connectivity Meet Up

 Participants

PresentNameCompany
XBrent KempAgGateway
XRandy FryCeres Solutions
XDan Berne (Unlicensed)AgGateway
XSampathLand O'Lakes
XGreg FishGROWMARK
XDonahue Charles H (Deactivated)John Deere
XBen SloanEFC Systems
XJulie BenickWinField
XLauren MealeyLand O'Lakes
XBob WaltersFieldWatch
XJessie RexroatThe Equity
XLynda PembertonSSI/Agvance
XDenice FosterEFC Systems
XScott
XUriah PaddockCeres Solutions

Terms:

MSA = Moved, Seconded & Approved

 Meeting Information

 Date
2020-07-21
 Time

1:30 pm Chicago

 Web
https://global.gotomeeting.com/join/373108197
 Phone

+1 (571) 317-3116

 Access Code
373-108-197

Purpose of meeting: The Ag Retail Meet Up will inform members on the state of current work; identify industry pinch points that can benefit from process improvement, standards implementation, or both; and offer an opportunity for idea generation and collaboration.

Participants will benefit through increased understanding of industry capability and readiness to act; opportunity to offer input and provide direction on active and anticipated collaborative efforts.

Documents:

 Agenda/Minute


Topic (Leader)

Desired Outcome

Sub-topics, supporting documentation, additional resources

Meeting Minutes

1

Welcome, Antitrust and Introduction () 5 min.

Welcome the group -All were welcomed. All agreed to abide by antitrust guidelines
2Minutes Taker () 1 min.A meeting taker has been selected.Brent Kemp will capture notes
3Covid Lessons Learned - pinch points, needs and solutionsGroup has opportunity to share issues that have been identified during the past four months; content is captured and prioritized as applicable.

Introduced Mural to participants. Captured observations for future consideration and potential action as applicable.

4Unique identification in Crop Protection Messaging () Group has opportunity to discuss and begin to develop a plan for addressing unique identification of products in crop protection messages.

Reiterated the pinch point: same product is received from manufacturer and another distributor, but multiple identifiers are received/in use. Can we have a sharable cross reference table stored in an external resource?

+1

Catch question - can a distributor post manufacturer information? Needs to have authority; must be "right" information

Literally just a cross reference of product identifiers in use in common for same product

ACTION - Brent Kemp to follow up with DOC leadership to find out if they are planning any follow up from Virtual MYM discussion; will report back and develop next steps.

5

Planning for a 2020 Partner Implementation Meeting () 

Document next steps

Discussion on challenges with virtual:

  • Ease of interruption
  • Difficulty building new relationships, trust

Observation that most are used to virtual in some form or fashion now, is now the time to push  B2B again?

  • Sense is yes, the market is ready
  • Next step - market again? Afternoon seminar tying the work done to date to current issues experienced? Put together a proposal for ARA and/or ASTA to help promote and get some discussion going again. 
  • Would need to be ready to help people out of the gate 
    • What's possible
    • How to

ACTION - Schedule quick call to dive into this a little deeper; reach out to ARA and ASTA to see about setting up a joint call for proposing the presentations and to assist with marketing and communication.

6 Updates on New Messages uptake () 

Document next steps

Not addressed due to time.
7

Other items () 

Discuss any additional items that came up during meeting that need to be addressed in another meet-up

Randy reviewed the Traceability initiative's work with retailer to grower data exchange for seed sold and planted. Good engagement from participants; hope to have more to show soon; waiting on some funding to come through. Exciting to see that new path for data movement.

8Next Meeting ()Is there a need for another Meet-Up

Next meeting would be 15 September keeping with bi-monthly, third Tuesday - agreement to this cadence

9Adjournment ()AdjournMeeting adjourned at 3:30 pm New York/2:30 pm Chicago

Tasks/Action Items

WhoWhen AssignedWhatDeadline Status