• Calls and Invitations
• Video participants update

Nothing but positive feedback from the doing business sessions. 

Observation/recommendation - As we move forward, keep producing the booklets - they are being used

Expand the "what we'd like to talk about" portion of the RSVP/appointment process

Connecting Ag Business - 2023 Education Meeting Task Review (Ann Vande Lune) 15 minutes

The group reviews proposed path forward for the work to move connectivity forward for members, and non-member connectivity prospects. 

• • Deliverables (Ann)
    • Updated case studies
    • Segment champions for educational sessions in January, February 2023
      • Crop Nutrition
      • Crop Protection
      • Grain and Feed
      • Seed
    • Content and collateral
      • AIDC value calculator - https://aggateway.atlassian.net/l/cp/4j0BSNJ1
      • Updated content for the Digital Resource/Message Book
    • Outreach plan for 2023
  • Schedule of milestones
    • Announcements and invitations
    • Speakers
    • Agenda
    • Facility needs - a/v, internet, f&b ...

11 January 2023 - Altoona, IA

1 February 2023 - Indianapolis, IN

22 February 2023 - Kearney, NE

Communications Updates - 

• Thank You to Ceres for a shout out on the ARA main stage
  • Working with ARA marketing on a communication blitz
  • Also working with manufacturer regional sales teams to promote awareness
• Sharpening the message for the flyer
• Agenda being polished as well
• Flyer updates
  • Is there a way to tighten the verbiage?
  • Post-card version with pictures and bullets
  • Value proposition - highlight the value calculator and value for attendees
  • Punch up "free"
• Release: 

Agenda Review - 

• Segments - in general, everything is covered
• Intent of "The Last Mile" - is the focus on industry connectivity and value of universal participation
• 1 - 2:30 p.m. segment - how to break this up?
  • Business oriented round tables following brief presentations?
  • How many facilitators do we need in order to have these conversations?
  • Segment-specific SMEs with 10 minutes each to talk about implementation and successes/value

Speakers - 

• Brent - available for all
• Ann - available for all
• Jeremy - two of the three (IA, IN)
• Julie B - will follow up internally and get back
• Corteva (IN)
• Ben C - (IA, NE - tentative)
• Uriah - IN
• Julie Benick - a person at each one (hopefully) - request for agenda to help push
• Ahren - shooting for IN and NE, but confirming by end of DEC 
• Julie Malson - IN
• Natasha, Jessie - IN, possibly IA if it works for Jessie
• Amanda Baitz - IN
• Confirming:
  • BASF
  • FMC
  • Fertilizer participants (Mosaic, IRM, TKI, CF)

Hotels - 

• Overnights planned for Prairie Meadows, Younes
• Brent to send registration information to the group

Follow Up Plan - 

• How do we measure success? What do we keep, improve, or stop?
  • 5 - 10 new retailers in each sessions to have good conversations on connectivity
• Touch points for attendees:
  • Follow up postcard?
  • OK for follow up to come from AgGateway staff

Booklet - 

• Canva design object sharing
• Content updates - Brent will review and provide input to Natasha
• Brent and Leslie to connect and discuss follow up plan for non-responders 

Do we need a follow up next week? Have a call set for 27 DEC; keep that one. Add a call for next Tuesday in case we need some follow up.