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2018-08-28 Communications Team Meeting

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Meeting Information

Time

3 - 4 PM US Central Time

Web

https://www2.gotomeeting.com/join/321520850

Phone
  • Everywhere: VOIP
  • Australia: +61 2 9087 3605
  • Austria: +43 (0) 7 2088 1403
  • Belgium: +32 (0) 28 08 4294
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  • Finland: +358 (0) 942 41 5780
  • France: +33 (0) 170 950 592
  • Germany: +49 (0) 811 8899 6902
  • Ireland: +353 (0) 14 845 978
  • Italy: +39 0 699 36 98 81
  • Netherlands: +31 (0) 208 080 381
  • New Zealand: +64 (0) 9 909 7888
  • Norway: +47 21 03 58 98
  • Spain: +34 955 32 0845
  • Sweden: +46 (0) 313 613 557
  • Switzerland: +41 (0) 435 0167 09
  • United Kingdom: +44 (0) 20 3535 0610
  • United States: +1 (619) 550-0006
Access Code321-520-850

Agenda/Minutes

#

Topic (Leader)

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Anti-Trust Policy, or leaves the meeting.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.
3Meeting Minutes

Unapproved minutes of previous meetings are approved.


2018-05-15 Communications Team Meeting

2018-06-05 Communications Team Meeting

2018-06-12 MYM Communications Team Meeting

table until next meeting

4Old Tasks review

Ongoing

5MYM Action Items Review (discussion)
  • New flyers
    • CART PoC (use flyer J. Tevis developed for initial PoC as basis?)
    • Traceability Initiative (streamline processes in farmer businesses)
    • Precision Ag Council general
    • Focus on outcomes in flyers (new, updated) and ensure a flyer or promo piece addresses why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
  • InfoAg
    • ADAPT promo video on continuous replay
    • CART and Traceability flyers
    • General AgGateway flyer
  • ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard.
  • For flyers: Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic
  • Business card-sized promo piece: ask a pain-point question on front, information and QR code on back
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Remove SPADE flyer from public website and rewrite as the project is closed out and published
  • Add a link to the AgGlossary on the AgGateway landing page (‘quick links’)
  • Case study: PICS study for Sensefly; ADAPT; PAIL; potential to do a pseudo-case-study on CART PoC?
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?

Jessica Trites Rolle will work with Susan Ruland (Unlicensed) to review and make a timeline for the updates and new flyers.

6Activity: Flyer updates & Guide reviews

ContextItem system flyer

PICS Implementation Guide

PICS flyer is current, and the barcode on the flyer takes you to the implementation guide.

ContextItem System flyer: this will be a new effort

  • R. Andres Ferreyra (Unlicensed) has a draft started based on the PICS flyer
  • Will discuss ContextItem 'in a nutshell' and the ContextItem API
  • Provide examples
  • Explain why it's important in the context of everything else we're doing
  • New QR code
  • graphics - use AWS licensed material
  • chart of pain points
  • Using ContextItems in ISO files
  • How to request a new ContextItem
  • no "members" on this flyer
  • Need a call to action / what we want from them
  • Audience: technical staff and their leadership, so a mix of 'story' for business and detail/techie for the folks who do the work
7Running Activities List / Upcoming Needs
  • Flyer/Guide updates/reviews
  • Articles, recognition
  • Communications WG activity for 2018 PAC Goals
  • SPADE wrap-up
    • There are SPADE2 and SPADE3 summary wiki pages. There's also a SPADE life cycle Jim Wilson and Jeremy started some time ago, working to tie all SPADE and related output (user stories, use cases, BPMN diagrams, etc.) into one large flow (doc might be 'global narrative'). The SPADE2 summary chart is most complete - good baseline.

PAIL new work item proposals 1 through 3 preparing to submit to ISO - R. Andres Ferreyra (Unlicensed) will run past Jessica Trites Rolle when prepared for edit/comment. Do press release when submit.

8Event Calendar and Speaking Engagements

Review and update the PAC Communications Calendar 2018.

Review upcoming speaking engagements and what communications items - flyers, etc. - are needed


9New BusinessDiscuss items not covered above.
10New TasksThe group has reviewed what tasks were assigned during the meeting.


11Next MeetingThe group agrees to the next meeting date and time.

 at 3 p.m. US Central Time

12AdjournmentThe meeting is adjourned. at ____ p.m. US Central Time
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