Group to consider between meetings, then continue discussion on:
"Official" way to publish and promo implementation notes for any project (PICS, PAIL, etc.)
"Official" way to show visual difference between implementation notes (how to use output from a project) and flyers (what the project or item is). Use branding guidelines (links to document on Communications Committee page resources).
Traceability pitch for engaging food processors - Jessica Trites Rolle to work with Joe Tevis and others in the Traceability Provenance subgroup
5
Current Activity
Case Studies - next steps with John Deere?
Publication guidelines - revisit (if appropriate at this point)
Discussion areas:
PAIL - implementation notes, technical writer, writing or review help needed
ADAPT
Traceability (incl. CART)
SPADE 1 - 3 wrap-up
Other
Discussion
6
Onboarding / Member Engagement
Reaching out to current and new members - how SHOULD we approach?
Identify upcoming speaking engagements and, if members are presenting or have a booth, determine communications items - flyers, etc. - needed.
Event - R. Andres Ferreyra (Unlicensed) submitted an abstract for the Agricultural Data Interest Group at the 13th Plenary of Research Data Alliance to be held in Philadelphia on April 1, 2019.
8
Holding Tank (items to consider in future)
New flyers
Traceability Initiative & CART (streamline processes in farmer businesses)
Precision Ag Council general
Other comm item/website considerations:
ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard.
Create a flyer or promo piece addresses why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
Business card-sized promo piece: ask a pain-point question on front, information and QR code on back
Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
Remove SPADE flyer from public website and rewrite as the project is closed out and published
Add a link to the AgGlossary on the AgGateway landing page (‘quick links’)
Case study: PICS study for Sensefly; ADAPT; PAIL; potential to do a pseudo-case-study on CART PoC?
Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?
ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:
Computers & Electronics in Agriculture (ASABE journal) (no fee)
Applied Engineering in Agriculture (Elsevier journal) (fee)
There's also a Precision Ag journal, but the time frame from submission to publication is too long.
KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):
Flyer format:
Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic
Flyer focus: OUTCOMES
9
New Business
Discuss items not covered above.
No additional items
10
New Tasks
The group has reviewed what tasks were assigned during the meeting.
11
Next Meeting
The group agrees to the next meeting date and time.