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2020-04-30 Communications Sub-Committee Meeting

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Meeting Information

Time

11:00 AM - Noon US Central Time

Web

https://www2.gotomeeting.com/join/321520850

Phone
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Agenda/Minutes

#

Topic (Leader)

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.All agreed to abide by antitrust guidelines.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.

3

Meeting Minutes

Unapproved minutes of previous meetings are approved.

2020-03-19 Communications Sub-Committee Meeting

M/S/P

4Open Tasks

See activity below

5

Pending Action List

Communications Sub-Committee Pending Materials Development List

  • Review list again and add new items (if any)
  • Identify final priorities from pending materials list and move to the next agenda as action items




Current Activity

Key Discussion Items

  • Timescopes Implementation Note
  • "Guide to business and developer information/tools" (where to find, what's available, etc.)
  • Review ADAPT website during call: identify initial changes to move to "matching" main AgGateway website
  • Infographic: 1 and 2-page documents
    • Key for current AgGateway volunteers to use with company leadership for keeping AgGateway in the budget - critical in this down economy with budget-cutting, cancellations, virtual-only conferences, etc.
    • Infographics and accompanying stories with targeted audiences in mind
    • "What AgGateway has accomplished and connected" AgGateway Stakeholders and Deliverables Map v2.pdf
    • "What AgGateway is/does (vs what it is NOT/does NOT do)"
    • Turn the above into one-page or two-page doc that show the work AgGateway does, all the areas it touches and the cost-benefit of EACH action - the VALUE proposition in detail and story form:
      • For the Infographic portion, use illustrator to create
      • In the supporting 'story' portion, give detail that tells the cost-benefit
      • Can use for current members and new/recruitment - people are looking at budgets and costs in closer than ever, we need to defend our value

R. Andres Ferreyra (Unlicensed) has two interns who will be able to assist with ADAPT implementation notes and other ADAPT documentation work and "guide to business and developer information/tools" activities.

ADAPT website: adaptframework.org


Infographic - get latest version

START WITH (separate documents):

  • "What AgGateway is/does (vs what it is NOT/does NOT do)"
    • Allow members to have short, clear discussion with others in organization
    • Allow members/staff to talk with prospective members
  • "What ADAPT is/is not"

what is AgGateway? who is part of the org?

what is it working on?

what's already done?

how do you use the tools?

C-suite/Exec versus technical/detailed versus farmers

Different industry area (rail, grain, equipment, irrigation, etc.) means different focus

meet the person where they are!

tailor focus to what a prospective or current member is trying to fix/solve/accomplish

Create suite of views members can pull from:

general

irrigation - PAIL proposition value canvases (borrow from that work)

soils (also has proposition value canvases

crop protection/seed company view

FMIS view

etc


6Event Calendar and Speaking Engagements

Communications Sub-Committee Conference/Event DRAFT Calendar 2020


Review calendar, add any new items (virtual or potential future in-person conferences)

Items due in April:

International Conference on Precision Agriculture moved to June 2022

ASABE annual meeting - will monitor to see if postponed

AgGateway European Region - meeting on ADAPT

AEF Plugfest canceled

8New Business

Discuss items not covered above.


9New Tasks

The group has reviewed what tasks were assigned during the meeting.


10Next Meeting

The group agrees to the next meeting date and time.

 at 11 a.m. US Central Time

11AdjournmentThe meeting is adjourned.

 at 12 p.m. US Central Time

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