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Meeting Information

Time

11:00 AM - Noon US Central Time

Web

https://www2.gotomeeting.com/join/321520850

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Agenda/Minutes

#

Topic (Leader)

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.All agreed to abide by antitrust guidelines.
2Minutes TakerA minutes taker has been selected.

Jessica Trites Rolle will take minutes.

3

Meeting Minutes

Unapproved minutes of previous meetings are approved.

2020-05-28 Communications Sub-Committee Meeting

2020-07-16 Communications Sub-Committee Meeting

Tabled to next call.

4

Open/Ongoing Action Items

  •  ADAPT Teams create one new news item each month to include on the adaptframework.org site
  •  Jessica Trites Rolle rejoin ADAPT business and, as able, technical calls from communications perspective
     R. Andres Ferreyra (Unlicensed) collect questions on ADAPT from interns for use in new FAQs, new blurbs on website, and social media content
  •  Soils Lab Data Survey: Corina Ardelean and team to finish compiling soils/lab data format questions
  •  Survey: Jessica Trites Rolle will review survey questions as "outside" party
  •  Survey: R. Andres Ferreyra (Unlicensed) to build questions into SurveyMonkey
  •  Jessica Trites Rolle review existing canvases and large Infographic and high-level talking points and identify possible combinations to fill gaps in what we have for members to talk with their leadership about what/why AgGateway and what/why ADAPT
     ONGOING:Jessica Trites Rolle to provide events to Nikki Marshall for SmartSheet calendar when someone is presenting/hosting a booth and including AgGateway in the discussionappropriate for member/public calendar

The group reviewed the ongoing items.

Jessica Trites Rolle will check with Corina Ardelean to learn the current status for a soil lab data survey.

5

Current Activity


Communications Sub-Committee Pending Materials Development List

Group activity

Video/Storyboard Concept

Idea: "This is My AgGateway"

  • Create (need member volunteers) "This is my AgGateway." Have people fill out a form, tell the story of what AgGateway is to them - one-liners for blurbs in the newsletter, blurbs on social media. Jeremy W Wilson: "It provides tools for me to improve and bring data interoperability."

ADAPT and /wiki/spaces/ADAPT/pages/1419378689

  • Communications problems/feedback, and what tools could help
    • Press material to introduce the audience to a new phase, clarify problems ADAPT teams are trying to solve, give clearly-stated goals, including a few examples of what implementations would be (create an "ADAPT Standard(?)" and pattern flyer after Reference Data API flyer to set forth goals, common vision, invite others to join) - subgroup to outline flyer
  • Syngenta intern questions to use for news snippets/FAQs/Tweets/posts
  • From Jeremy W Wilson: Frequently receives question "How does ADAPT link to what we did in SPADE, what we did in Glossary, and will SPADE and AGIIS every be joined?"

WG04 Ag Lab Data survey

  • Status and needs from this team

Video/Storyboard Concept Discussion

  • What do you need to know?
  • What do you want to see?
  • Do you need business?
  • Do you need technical?
    • The group reviewed the two concept documents and discussed that Meri is looking into tools to create graphic videos (30 to 60 seconds each)

    2020 MYM - communications related

    • Communications Committee discussion (infographic and related)
    • Portfolio Mgmt Center, AGIIS or other technical sessions
    • Other

    Strategic Board interest in infographic or other C-Suite communication. Re-start with a list of basic questions:

    "This is my AgGateway" Discussion

    • Update Susan's testimonial sheet and add a short 'my AgGateway' statement starter/prompt
    • Identify a few long-time volunteers from different sectors to give a single sentence answer to the prompt
    • Use in social media, as a sidebar quote in newsletters, etc.



    Video/Storyboard Concept Context (8/11/20 Email from Susan Ruland)

    I’ve been giving thought to our discussions related to infographics/graphic videos to help explain AgGateway’s value. Attached are two concepts to discuss on an upcoming Materials Subcommittee call, as well as the September Communications Committee call.

    Description:

    • I’ve attached two concepts – one for business processes, the other for interoperability.
    • Each is less than a page long – the idea is that each video would last less than a minute.
    • These provide a very high-level perspective of what AgGateway does and how it provides value.
    • Our web/graphic designer Meri Kotlas is looking at storyboarding these so we can create graphic videos of each.
    • We could either run the copy over the video, or provide narration.
    • These don’t address the idea of a “roadmap” of how to use AgGateway resources geared to a particular user (say, how someone interested in ADAPT would apply it). That would be a separate project.

    Look forward to getting your thoughts. Thanks – Susan

    6Event Calendar and Speaking Engagements

    Communications Sub-Committee Conference/Event DRAFT Calendar 2020


    Review and update calendar, note speaking/presenting/sponsorship engagements

    The group discussed delayed or cancelled conferences and agreed to keep revisiting and updating the event list as new announcements come out.
    8New Business

    Discuss items not covered above.

    N/A

    9New Tasks

    The group has reviewed what tasks were assigned during the meeting.

    10Next Meeting

    The group agrees to the next meeting date and time.

     at 11 a.m. US Central Time

    11AdjournmentThe meeting is adjourned.

     at ___ 11:41 a.m. US Central Time