Identify final priorities from pending materials list and move to the next agenda as action items
No discussion.
Current Activity
Key Discussion Items
Timescopes Implementation Note
"Guide to business and developer information/tools" (where to find, what's available, etc.)
Review ADAPT website during call: identify initial changes to move to "matching" main AgGateway website
Infographic: 1 and 2-page documents
Key for current AgGateway volunteers to use with company leadership for keeping AgGateway in the budget - critical in this down economy with budget-cutting, cancellations, virtual-only conferences, etc.
Infographics and accompanying stories with targeted audiences in mind
"What AgGateway is/does (vs what it is NOT/does NOT do)"
Turn the above into one-page or two-page doc that show the work AgGateway does, all the areas it touches and the cost-benefit of EACH action - the VALUE proposition in detail and story form:
For the Infographic portion, use illustrator to create
In the supporting 'story' portion, give detail that tells the cost-benefit
Can use for current members and new/recruitment - people are looking at budgets and costs in closer than ever, we need to defend our value
R. Andres Ferreyra (Unlicensed) has two interns who will be able to assist with ADAPT implementation notes and other ADAPT documentation work and "guide to business and developer information/tools" activities.
"What AgGateway is/does (vs what it is NOT/does NOT do)"
Allow members to have short, clear discussion with others in their organization
Allow members/staff to talk with prospective members
"What ADAPT is/is not"
Susan Ruland (Unlicensed) noted that AgGateway has a number of tested C-suite messaging documents about what AgGateway is, what it does, and the value proposition to prospective and current members. The group has been talking about wanting something in graphic form for several years, though, and the trick is finding where to focus.
C-suite/Exec versus technical/detailed versus farmers
Different industry area (rail, grain, equipment, irrigation, etc.) means different focus
meet the person where they are!
tailor focus to what a prospective or current member is trying to fix/solve/accomplish
Create suite of views members can pull from:
general
irrigation - PAIL proposition value canvases (borrow from that work)
soils (also has proposition value canvases
crop protection/seed company view
FMIS view
etc
Create a new sub-set of documents and graphics as another entry into the Communications Toolkit, with 'chunks' of content and stories/narratives (with graphics) that can be tailored to specific audiences. AgGateway messaging, agreed-to AgGateway words/charts/pics, but separate components a member or presenter could choose from. A use-what's-preset or build-your-own approach.
Action: Continue this conversation at the next Sub-Committee meeting. Determine a focus area.
ASABE paper on PAIL implementation (usual team plus someone from ASABE and Irrigation Consortium)
ONGOING:Jessica Trites Rolle to provide events to Nikki Marshall for SmartSheet calendar when someone is presenting/hosting a booth and including AgGateway in the discussion
Event updates:
International Conference on Precision Agriculture moved to June 2022
ASABE annual meeting - will monitor to see if postponed
AgGateway European Region - meeting on ADAPT
AEF Plugfest canceled
AgGateway MYM 2020 is virtual; dates could shift. R. Andres Ferreyra (Unlicensed) inquired when calls for topics/sessions would go out. Susan Ruland (Unlicensed) noted that Brent Kemp should be contacting people within a week or so. AgGateway and the Conference Committee are still determining the timing and tool for MYM.
8
New Business
Discuss items not covered above.
No discussion.
9
New Tasks
The group has reviewed what tasks were assigned during the meeting.
10
Next Meeting
The group agrees to the next meeting date and time.