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2019-05-31 PAC Communications Team Meeting

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Meeting Information

Time

10:00 - 11:00 AM US Central Time

Web

https://www2.gotomeeting.com/join/321520850

Phone
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Access Code321-520-850
Participants


Agenda/Minutes

#

Topic (Leader)

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.All agreed to abide by antitrust guidelines.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.
3Meeting Minutes

Unapproved minutes of previous meetings are approved.

2019-05-17 PAC Communications Team Meeting


4

Old Tasks review


5

Current Activity

Flyer and implementation note check-in

  • items for the team to review?
  • How ADAPT(not a standard) works with/between ISO 11783 XML and other standards (complementary, not either/or)

MYM PAC Communications session 6/11, 8 a.m.

  • Current 'placeholder' description in agenda: "How we are communicating out to the industry on AgGateway initiatives in interoperability in farm operations, new irrigation standards, imaging, and more."
  • New description for agenda (draft): "During this working session, we'll create a draft infographic to explain what AgGateway does, is, and its relationship to standards and other organizations. This will complement the new 'what AgGateway has accomplished and connected' infographic. We'll also review PAC communications work to complete for transitioning to AgGateway 2020."

AgGateway Stakeholders and Deliverables Map.pdf

Soil Testing Standardization working group

  • Flyer for 'what the group is working on'

Future ADAPT items

  • "How ADAPT Versioning Works" - explain ADAPT versioning, breaking changes, and release timing so companies have a clear timeline so they know good times to implement (e.g., don't wait b/c think it will change 'soon')
  • FAQs on when to implement
  • Guide to business and developer information/tools (e.g., where to find, what is available, where to check for more info) - companies need to understand the package of materials and tools available and how to use in one guide document/page

Future other items

  • PAIL and PICS case studies
  • PICS implementation guide
  • SPADE 1 - 3 wrap-up

Discussion



6Event Calendar and Speaking Engagements

PAC Communications Calendar 2019


  • Event materials/supplies for:
  • Create one or more of the below by MYM for use at upcoming events:
    • Flyer possibiltiies:
      • Traceability Initiative (streamline processes in farmer businesses)?
      • Flyer (or other explainer) to address why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
    • Business card-sized promo piece: ask a pain-point question on front, information and QR code on back

Discussion


7Onboarding / Member Engagement

Reaching out to current and new members

Discussion


8New Business

Discuss items not covered above.


9New Tasks

The group has reviewed what tasks were assigned during the meeting.


10Next MeetingThe group agrees to the next meeting date and time.

 at 10 a.m. US Central Time

11AdjournmentThe meeting is adjourned.

 at 10:42 a.m. US Central Time




HOLDING TANK

items to consider in future

  • Traceability pitches (one for food processors)?
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?
ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:
  • Computers & Electronics in Agriculture (ASABE journal) (no fee)
  • Applied Engineering in Agriculture (Elsevier journal) (fee)
  • There's also a Precision Ag journal, but the time frame from submission to publication is too long.


KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):Flyer format:
  • Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
  • Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic
Flyer focus: OUTCOMES
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