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Jessica Trites Rolle

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Meeting Information

Time

10:30 00 - 11:30 00 AM US Central Time

Web

https://www2.gotomeeting.com/join/321520850

Phone
  • Everywhere: VOIP
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Access Code321-520-850


Participants

Agenda/Minutes

#

Topic (Leader)

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Antitrust Policy, or leaves the meeting.All agreed to abide by antitrust guidelines.
2Minutes TakerA minutes taker has been selected.
Jessica Trites Rolle will take minutes.
3Meeting Minutes

Unapproved minutes of previous meetings are approved.

2018-10-23 PAC Communications Team Meeting

Do not believe we approved the October 23, 2018 minutes.

4Old Tasks review


5Current Activity

Case Study promotion: ADAPT

Identify needs:

  • PAIL
  • ADAPT
  • Traceability (incl. CART)
  • Other

Any PAC or general communications needs? Are there misunderstandings about AgGateway that our committee can help to alleviate with talking points or additional documents?

(Hopefully) near future:

Discussion


6Onboarding / Member Engagement / PAC Goal Work
7Event Calendar and Speaking Engagements

Review and update: PAC Communications Calendar 2019.

Identify upcoming speaking engagements and, if members are presenting or have a booth, determine communications items - flyers, etc. - needed.


8Holding Tank (items to consider in future)


New flyers

  • Traceability Initiative & CART (streamline processes in farmer businesses)
  • Precision Ag Council general

Other comm item/website considerations:

  • ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard.
  • Create a flyer or promo piece addresses why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
  • Business card-sized promo piece: ask a pain-point question on front, information and QR code on back
  • Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
  • Remove SPADE flyer from public website and rewrite as the project is closed out and published
  • Add a link to the AgGlossary on the AgGateway landing page (‘quick links’)
  • Case study: PICS study for Sensefly; ADAPT; PAIL; potential to do a pseudo-case-study on CART PoC?
  • Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?


ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:

  • Computers & Electronics in Agriculture (ASABE journal) (no fee)
  • Applied Engineering in Agriculture (Elsevier journal) (fee)
  • There's also a Precision Ag journal, but the time frame from submission to publication is too long.



KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):

Flyer format:

  • Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
  • Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic

Flyer focus: OUTCOMES

9New Business

Discuss items not covered above.


10New Tasks

The group has reviewed what tasks were assigned during the meeting.


11Next MeetingThe group agrees to the next meeting date and time.

 at 10 a.m. US Central Time

12AdjournmentThe meeting is adjourned.

 at ___ a.m. US Central Time