Unapproved minutes of previous meetings are approved.

2018-10-23 PAC Communications Team Meeting

Identify needs Feb - April 2019

Anything immediate needed under one of the following?

• PAIL
• ADAPT
• Traceability (incl. CART)

Any PAC or general communications needs - misunderstandings as you talk to others?

(Hopefully) near future:

• SPADE wrap-up
  
  • One-stop working page: SPADE Publication Reference Links

• Communications WG activity for 2019 PAC Goals
  PAC Review: PAC Onboarding Log
• Review and restart effort, possibly with new focus - PAC Member Engagement 2018
• SPADE wrap-up
  
  • There are SPADE2 and SPADE3 summary wiki pages. There's also a SPADE life cycle Jim Wilson and Jeremy started some time ago, working to tie all SPADE and related output (user stories, use cases, BPMN diagrams, etc.) into one large flow (doc might be 'global narrative'). The SPADE2 summary chart is most complete - good baseline.

• Jessica Trites Rolle indicated new membership has slowed down the past few months.
• This group will re-visit the member engagement effort after annual meeting.

SPADE wrap-up:

• SPADE wrap-up

• 
  
  • One-stop working page: SPADE Publication Reference Links
• Communications WG activity for 2019 PAC Goals

Review and update the : PAC Communications Calendar 2019.

Review Identify upcoming speaking engagements and what , if members are presenting or have a booth, determine communications items - flyers, etc. - are needed.If new flyers, business cards, QR-code cards, etc., are needed, allow time to create/proof/print/deliver.

New flyers

• CART 2.0 PoC
• Traceability Initiative & CART (streamline processes in farmer businesses)
• Precision Ag Council general

Focus on outcomes in flyers (new, updated) and ensure a flyer or promo piece addresses why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)

For flyers: Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic

Other actions

Other comm item/website considerations:

• ADAPT materials: make sure they show how ADAPT works between ISO and other standards, that it’s a tool to translate and share and standardize, not a new separate standard.
• Create a flyer or promo piece addresses why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
• Business card-sized promo piece: ask a pain-point question on front, information and QR code on back
• Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
• Remove SPADE flyer from public website and rewrite as the project is closed out and published
• Add a link to the AgGlossary on the AgGateway landing page (‘quick links’)
• Case study: PICS study for Sensefly; ADAPT; PAIL; potential to do a pseudo-case-study on CART PoC?
• Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?

• Computers & Electronics in Agriculture (ASABE journal) (no fee)
• Applied Engineering in Agriculture (Elsevier journal) (fee)
• There's also a Precision Ag journal, but the time frame from submission to publication is too long.

No discussion.

KEEP - As update/create flyers or other materials, consider (from 8/28/18 meeting discussion):

Flyer format: need to ensure we use

Jessica Trites Rolle raised an ongoing concern about finding a way to get AgGateway's work (ADAPT, PAIL, ContextItem Systems, RDAPI, SPADE, other councils' messaging and other partner communication tools, AGIIS, etc) in front of new or expanding ag industry companies so those companies can build from a standards-based, flexible, agnostic, easy-to-use-to-share-clean-data platform rather than reinventing from the ground up. Want to have this as a 2019 goal - improve this communication, find the right audiences, and find ways to help increase connection by starting folks with 'easy to connect' tools.

Idea Jessica Trites Rolle and R. Andres Ferreyra (Unlicensed) discussed last week: get in front of VC and other ag startup funders to help them help their fundees save time and money and be better positioned to grow and connect to other platforms and share data - remove risks of 'boxing in' or 'siloing' after initial builds. New/expanding companies can build all the bells and whistles they want, and be innovative, but start with a flexible standards platform. Is this nuts? Been tried already? Jim Wilson said he's talked to VC funders in CA twice, and it's gone nowhere. He didn't set out to convince them to do what Jessica Trites Rolle mentioned, but they weren't interested in the 'standards' route - they want new, innovative, different, unique.

Jim Wilson recommended that now that the mergers are settling down, we might instead focus on our own member companies' R&D and funding divisions. Jessica Trites Rolle noted could also consider talking with funders in the Midwest.

• Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.

Discuss items not covered above.

• Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic

Flyer focus: OUTCOMES

Discuss items not covered above.