marketing plan

A detailed, written plan that identifies, at a minimum, the expected number of potential buyers, premium, liability, a prescribed insurance year cycle, the data upon which such information is based. Such data may include, but is not limited to: focus group results, market research studies, qualitative market estimates, effects upon the delivery system or ancillary participants, correspondence from producers expressing the need for such policy or plan of insurance, responses from a reasonable representative cross-section of producers to be affected by the policy or plan of insurance (demonstrating the number of producers likely interested in purchasing the product), and a commitment from at least one approved insurance provider to sell and support such a policy or plan of insurance.

Authorization Path: 1.1.1.1.1.0