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2019-11-06 Communications Committee Meeting

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Participants


All Members List
(present or not present)
Members Present
Non-Members Present



(*Voting companies/** alternates)



Time1:45 - 2:45 pm CT (New Orleans)
Web (Screen Sharing)
Audio (VOIP/Phone)
Access Code


Contact:



#

Time

Topic / Leader

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

0

Welcome & Roll Call / Susan Ruland


Attendees are listed above.

Susan Ruland (Unlicensed) is the acting chair. If you are interested in becoming the chair or co-chair, please speak up or feel free to contact Susan anytime.

1


Antitrust 

Everybody agrees to the Antitrust Guidelines.

AgGateway Antitrust Guidelines

Agreement took place when registering.
2

Minutes Taker / 



3
Approval of Prior Meeting Minutes / Susan Ruland (Unlicensed)

Minutes from September: 2019-09-05 Communications Committee Meeting



3a
Welcome discussion

Introduce any new attendees

All attendees - share most important thing you've learned so far at conference.


4

Review Action Items /  Susan Ruland (Unlicensed)

Action Items to be reviewed:

  • All on Social Media Task Force to review calendar for their assigned weeks 
  • Susan Ruland (Unlicensed) to share short list of who's she's working with to get case studies
  • Committee to encourage sponsorships for Annual Conference

Review Action Items 

Short list of Case Studies Susan is currently trying to get underway:

  • BASF
  • Mosaic
  • Syngenta
  • Corteva
5

Committee Plan / Susan Ruland (Unlicensed)

Review with focus on points to focus on:

Committee Goals for 2019

  • 2019 Specific
    • Help communicate AgGateway 2020 plans
  • Resource Related
    • Let members/industry know about resources – via newsletter, social media, etc.
    • Help solicit additional case studies
    • Develop graphic video depicting AgGateway value
  • Social Media
    • Cross share with other organizations
    • Pre-load and semi-live tweet at relevant trade shows
    • Push out info on AgGateway resources
    • Review Social media/Google analytics at least 1x/quarter
  • Newsletter
    • Leadership professional/Future state articles to get members aware of emerging technologies (block chain, traceability)
    • New member profile in each newsletter
    • Council updates every issue
    • Promote AgGateway resources
    • Promote case studies
  • Operational
    • Promote participation on committee, and on Social Media group




AgGateway 2020/ Susan Ruland (Unlicensed)

Organizationally, everything moving forward

  • Consolidation with AgGateway Global Network
  • Transition from Councils 
  • Setting up Portfolio Management Center (PMC) and Digital Resource Center (DRC)
  • Staffing

Impact on Communications Committee:

  • Global considerations: NA, Europe, Latin America
  • Need to update Branding Guidelines
  • Positive for us: Information from PMC and DRC will help promotion efforts 

Immediate Needs/Focus:

  • Website



6
Marketing Plan / Susan Ruland (Unlicensed)
  • Updates: Annual Report, Awards Program
  • Susan to review Website draft Home page/navigation with the committee
  • Global communications
  • Precision Ag Communications Sub-Committee
  • Other upcoming communications: Quick Connect, new Working Groups, Meet-Ups

Action: Susan Ruland (Unlicensed) to add global updates to the Communications Committee meetings.

Also, Susan Ruland (Unlicensed) to add Precision Ag Communications Sub-Committee report as regular agenda item. 


7
Social Media Calendar 

Listing of who is responsible for what week until next Communication Committee Meeting

Revew the social media calendar. 
9

Newsletter Planning - 

December Issue

Newsletter Articles - November Issue

Due 20 November

Title/SubjectAuthor

  1. AgGateway 2020/Annual Conference General Session (include promotion of Annual Report): Susan Ruland (Unlicensed)
  2. Annual Conference thank sponsors
  3. Congratulate Award winners
  4. List of AgGateway Activities
  5. New Member Article: Evin Ellis (Unlicensed), Ally Yanco (Deactivated)
  6. Promote new member orientation webinar? Nikki Marshall
  7. Product Catalog: Brent Kemp
  8. Seed messages - S&G
  9. AGIIS/Member Services: Chris Crutchfield / Josh Wall (Unlicensed)l
  10. AgGateway in the News: Susan Ruland (Unlicensed)






Newsletter planning - Future issues

Newsletter Articles - Jan/Feb Issue

Due January 14, 2020

Title/SubjectAuthor

  1. Working Groups: Susan Ruland (Unlicensed)
  2. MYM - mark your calendar: Nikki Marshall
  3. Any Working Group updates? (traceability, mix ticket, soil, product catalog) Nick Reichel (Deactivated)
  4. New Member Article: Evin Ellis (Unlicensed)
  5. AGIIS/Member Services: Chris Crutchfield / Josh Wall (Unlicensed)
  6. AgGateway in the News: Susan Ruland (Unlicensed)


10


Council & Working Group Updates / Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance

Councils:

Committees and Working Groups: 






 New Business  
97

Other Discussion Items / Susan Ruland (Unlicensed)

  • For other committee members to address topics not covered above.
No new business. 


 Meeting Wrap Up  
98
Next Meeting 

  • Next Committee meeting: At Annual Conference, Wed, Nov. 6, 1:45-2:45 pm CT
99

Adjournment / Susan Ruland (Unlicensed)




  • Active Action Items 

Date AssignedAction ItemDue DateComments/Status
















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