The team understood the agenda.

AGENDA:

• Review open tasks
• Urgent Items
  • SPADE3 Company Recruitment 
• Prioritize deliverables for Communications team

DISCUSSION:

• Andres report on PAIL wiki page discussion with Dan
  • Dan has revised PAIL page - agreed it is a good format
  • Elizabeth took action to draft a similar page for SPADE3 under the communications product to review at next meeting. 
• SPADE3 Company Recruitment
  • Recruiting GROWMARK - in process
  • How to recruit Monsanto into the project?
  • CDMS and Agrian as well
  • Craft recruitment messages tailored to specific types of companies
    • Service provider
    • FMIS provider
    • Distributor
    • Manufacturer (seed, cp, etc.)
  • Shannon took action to draft an example Manufacturer message for team review.
  • Provide statements to key people in AgGateway to use in their communications with potential company contacts (i.e. Wendy for Monsanto)
  • User stories have been drafted - use for content

    https://aggateway.atlassian.net/wiki/x/FYA0B

• Review Communications priorities feedback
  • Shannon to think through overall marketing plan for SPADE3 Communications and get Calendar updated for review at next meeting. 
    • Calendar feature 
  • Andres & Jim took an action to follow up with Arren Mund on his #1 priority request to see what he had in mind and what his urgency may be
  • Andres & Jim to follow up with Todd Howatt regarding his #1 request for identifying industry relations gaps
  • Discussed whether or not Industry Relations gaps should be in scope for Communications
    • Dennis already has an activity in place for this
    • Coalition for Advancement of Precision Ag (CAPA) is already addressing this
    • Team Consensus: product owners are better suited to identifying gaps - need more discussion on whether there is anything we can do to help
  • Discussed whether or not reaching out to manufacturers about Reference Data for APIs should be in scope for Communications
    • Team consensus:  need more discussion to confirm if this should be removed from scope
• Agree on priorities:
• Shannon to send an email with proposed priorities for team consensus via email before next meeting. 
  • Stakeholder Value Statements
  • Project Dashboard
  • Internal Talking Points 

Items to be tracked on Communications Calendar:

• Industry Tradeshows/Conferences

• Industry relations meetings (SPADE participants meeting with external organizations, i.e. ASABE)

• Press Releases

• Articles to be published about SPADE

• Other external communication events

• Target Delivery Dates for Communications Initiatives

  • Individual Promotional Collateral pieces
  • Stakeholder Value Statements
  • Internal Talking Points
  • Website enhancements
  • Social Media plan & tactics

Communications Initiatives:

• Value Statements for various stakeholder groups
• Talking Points for internal transparency (within PAC/across AgGateway)
• Promotional Collateral (digital docs for easy sharing)
• Communications Calendar (to align with industry events)
• SPADE3 Dashboard
• Social Media strategy
• Website enhancement/utilization 
• Identify/address industry relations gaps
• Reference Data API implementation work, reaching out to manufacturers, etc.

Items to be covered at the next meeting:

Unapproved minutes of previous meetings are approved.

• Complete

 Recurring meeting schedule has been set.