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2017-01-27 PAC-ADAPT Communications Brainstorm

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Meeting Information


Time

1 - 2 PM US Central Time

Web

https://global.gotomeeting.com/join/929651973

Phone

United States : +1 (224) 501-3412

Access Code929-651-973

Agenda/Minutes

#

Topic (Leader)

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Anti-Trust Policy, or leaves the meeting.
2Minutes Taker (Project Manager)A minutes taker has been selected.
3Meeting Agenda (Meeting facilitator)The group understands the agenda, adjusting it as necessary.

AGENDA:

  1. Susan reviews 2017 Communications Plan – PAC section
  2. Susan shares additional thoughts from “press release” brainstorm from January Council training
  3. Team - Discuss ADAPT goals – what do we want to communicate that was accomplished in 2017
  4. Team - Review/discuss promotional goals for 2017
  5. Trade shows/conferences – what do members need to help spread the word at these meetings?
  6. “Milestones” throughout year – calendar targets
  7. Media outlets - any new/special considerations
  8. Next PAC Council meeting – review goals, social media request, members needed for AgGateway Communications Committee. 


4Susan’s 2017 Communications Plan – PAC sectionSusan reviews 2017 Precision Ag Communications Objectives as set-up for discussion at item 7.
5

Additional thoughts from “press release” brainstorm from January Council training

Susan shares “press release” exercise from January Council training:

  • PAC Goals/Achievements
  • ADAPT gold medal at Agritechnica
  • SPADE implementation guidelines published
  • ASABE paper publications
  • PAIL standard published
  • Reference data API use/available
  • Bonus: Federated ID system for Ag Industry w/ADC


6

Discuss ADAPT goals – what do we want to communicate that was accomplished in 2017?

Group discusses ADAPT communications goals.
7

Review/discuss promotional goals for 2017

Team discusses and refines promotional goals for 2017
8

Trade shows/conferences – what do members need to help spread the word at these meetings?

Team discusses which trade shows and conferences to focus on and what members will need to help spread the word.
9Milestones” throughout year – calendar targetsTeam discusses/reviews draft promotional milestones in 2017 - including when there is an item ready to promote, as well as for conferences, etc.
10

Media outlets - any new/special considerations

Team discusses any additional information new to 2017 regarding media outlets/reporters.
11

Next PAC Council meeting – review goals, social media request, members needed for AgGateway Communications Committee. 

Inform team on when next PAC Council meeting/call is, and idea of Susan sharing promotional plans on that call.
12Action ItemsReview action items.


13Adjournment (Meeting facilitator)

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