| 0 | 3 min | Welcome & Roll Call / J. Nolfo |
| Attendees are listed above. |
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1 | 2 min | | Everybody agreeing to the Antitrust Guidelines.
AgGateway Antritrust Guidelines | All agree to the Antitrust Guidelines. |
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| 2 | 1 min | |
| Matthew Grassi will J. Nolfo will take notes. |
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| 3 | 1 min | Approval of Prior Meeting Minutes / J. Nolfo | Minutes for May: 2018-05-03 Communications Committee Meeting Minutes for June: 2018-06-12 Communications Committee Meeting (Mid-Year Meeting) | Susan Ruland (Unlicensed) moves to approve minutes Evin Ellis (Unlicensed) Second Motion passes unanimously |
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| 4 |
| Review Action Items / J. Nolfo | Action Items to be reviewed: |
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| 5 |
| Committee Plan / J. Nolfo | Establish Goals for the new year - Operations
- Get a Vice-Chair
- Fill all Council/Working Group/Committee Liaisons
- Increase membership size of Communications Committee
- Job Description and Expectations for positions within the Committee (Member, Article Writer, Social Media)
- Social Media
- Increase interaction with social media platforms, especially LinkedIn Group and Twitter
- Pre-load and semi-live tweet at relevant trade shows
- Newsletter:
- Leadership Profile in each newsletter
- New Member Profile in each newsletter
- Each Council have at least two significant update article
- Each Committee have at least 1 significant update article
- Get publication of AgGateway related articles within company internal newsletters
- Publish Case Studies
| J. Nolfo reviewed goals for the year - Operations
- New Vice-Chair: Matthew Grassi of Meister Media
- Still needing Crop Nutrition Liaison
- Added new members for 2017
- Social Media
- Will be sharing social analytics at least 1 time per quarter
- Newsletter
- Will miss Leadership Profile in each newsletter, but will have many with this article
- Will miss New Member in each newsletter, but will have many with this article
- Will miss Council having 2 updates, but each will have at least 1
- Case studies have been published
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| 6 |
| Marketing Plan / Susan Ruland (Unlicensed) | - Updates regarding AgGateway Strategic Plan
- Updates regarding quarterly focus and press releases
- Updates for the next few months
- Trade shows
- “C-Suite Communications Kits” project
| Susan discussed planning for 2019Susan discussed current projects - Currently at a staff meeting where a lot of discussion for items that will occur in 2019 to be effective in 2020
- “C-Suite Communications Kits” project
- Case Study/flier/????
- "By Council" was not working, so looking at a "By Topic/Target Audience" approach
- Action Item: Get list of Topics from councils to frame kits aroundSusan to provide topics to Committee for review
- Look at graphics to help tell story
Trade Shows- Need to better understand how we can help lead the conversation prior to trade shows
- Working with a magazine publisher to have series of articles surrounding case studies
- InfoAg
- Look at articles to share regarding PAC, tracability working group, CART, PAIL, and ADAPT
- Action Item: Get list of Topics from councils to frame kits around
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| 7 |
| Social Media Calendar / J. Nolfo | Listing of who is responsible for what week until next Communication Committee Meeting - Need to start to schedule these out
J. showed data from Hootsuite for Twitter since June 2017. Currently have 1,202 Followers. Most popular post click included Membership Committee LinkedIn Group postNewsletter articles were also popular 79% of clicks were from the US.658 clicks into the twitter post were direct links. Only 7 were from Google |
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| 8 |
| Newsletter Planning - August / Matthew Grassi | AgGateway Newsletter Articles Title/SubjectAuthor - New Member Article: Evin Ellis (Unlicensed)
- AgGateway in the News: Susan Ruland (Unlicensed)
- Leadership Profile: J. Nolfo
- AIDC Working Group: Jody Costa (Unlicensed)
- AGIIS: Chris Crutchfield / Josh Wall (Unlicensed)
- Monthly LinkedIn Group Discussion: J. Nolfo
- Leadership Remarks from MYM - Susan Ruland (Unlicensed)
- Quick Connect Session - Natasha Lilly
- Spec Chem POC - J. Nolfo
| Discussed June Articles |
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| 9 |
| Newsletter Planning - September / Matthew Grassi | AgGateway Newsletter Articles Title/SubjectAuthor - New Member Article: Evin Ellis (Unlicensed)
- AgGateway in the News: Susan Ruland (Unlicensed)
- Leadership Profile: J. Nolfo
- AIDC Working Group: Jody Costa (Unlicensed)
- AGIIS: Chris Crutchfield / Josh Wall (Unlicensed)
- Council Updates: J. Nolfo
- Monthly LinkedIn Group Discussion: J. Nolfo
| Article ideas |
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10 |
| Council & Working Group Updates / J. Nolfo & Liaisons | Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance Councils: Committees and Working Groups:
Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group. | Seed- Natasha Lilly - Ag Retail- Eileen Licitra (Unlicensed) Grain & Feed-Natasha Lilly - Crop Nutrition- Specialty Chem-J. Nolfo - - Had two meeting since MYM
- Regular Monthly Meeting
- Level reset, not active during 1st half of the year
- Developing Unit of Measure Task Force
- Review Targeted companies for Council growth
- Potential article regarding Flat File case study
- UOM Task Force Kick-off
Allied Providers - Eileen Licitra (Unlicensed) Crop Protection - Eileen Licitra (Unlicensed) - Precision Ag - Jessica Trites Rolle - We have a monthly council call tomorrow morning at 10 a.m. Central
- Next week is the InfoAg Conference in St. Louis, and three active PAC leaders are presenting – Jeremy Wilson on “Using Data to Fine Tune Crop Management” and Joe Tevis and Scott Nieman on “AgGateway’s Path to Traceability Linked Data in the Ag Lifecycle.” Unfortunately, I can’t attend – I’ll be speaking at our NCIS train the trainer and hosting tech folks for discussions with the Risk Management Agency (RMA).
- In short order, I’ll be kicking off a new set of every-other-week PAC Communications Working Group meetings. As we update PAC info/flyers/news, I’ll update this committee.
Conference Committee - Nikki Marshall Membership Committee - Nick Reichel (Deactivated)
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| New Business | | |
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| Social Meeting Training / J. Nolfo | - Schedule a date for training of those interested in joining the Social Media Working Group.
| - Tabled to be discussed at next meetingAction Item: J. Nolfo to send out email to those interested in social media working group to schedule training in July/August
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| 97 |
| Other Discussion Items / J. Nolfo | - For other committee members to address topics not covered above.
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| Meeting Wrap Up | | |
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| 98 |
| | - You can subscribe to the Communications Calendar for Monthly meeting and Social Media schedules
| - Next Committee meeting scheduled for August 2nd @ 2:00-3:00 pm ET/ 1:00-2:00 pm CT.
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| 99 |
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| - Meeting adjourned at approximately x4:xx 33 pm ET
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