The team understood the agenda.

AGENDA:

• Urgent Items
• Review open tasks
• Reference Data API Stakeholders and talking points
• Communications Calendar
• Next Steps

DISCUSSION:

• Urgent Items
• Review open tasks
  •  
  Finalize Consensus on Comms role in Industry Relations & Reaching out to manufacturers on Reference Data APIs
  • Andres/Jim to have conversation with Arren Mund to better understand his request on reference data APIs and come back to the team for discussion regarding our role in this.
  •  Andres/Jim to have conversation with Todd Howatt to better understand his request on Industry Relations and bring back input to the team.  This was considered in scope for Communications Shannon follow up with Jim on his open items.
• Stakeholder Value Statements
   Assignments
  • • • Reference Data API Assignments:
        • Abby to draft Equipment Manufacturer and Input Manufacturer elevator speeches
        • Shannon to draft Consumers
        • Shannon to touch base with Elizabeth on Reference Data Provider stakeholders to see if she can draft this one. 
  • Communications Calendar
    • Calendar drafted using shell from F2F
      • Shannon to update the calendar format and have ready for review at next meeting. 
  • Adjacent Communications coverage (PAIL and ADAPT) 
  • Shannon to invite Dan Berne to join communications team going forward has agreed to join the core Communications team to represent PAILPAIL 
  • Shannon to invite Mark Stelford explain our mission, ask to join or designate someone to represent ADAPT on the team as well; ask about any need for immediate communications support for ADAPT - i.e. press release in advance of annual meeting
  • Email sent - Shannon to
  setup special meeting with ADAPT key people to begin discussion on press releases (only 5 weeks to annual meeting...) - include Susan Ruland, Shannon, Jim Wilson, Jeremy, Mark Stelford, Chip Donahue, Andres,  
  • Possible ADAPT press releases by annual meeting:
  • Availability of data model - top priority as many questions are received
  • Announce launch of the open source effort - bring public up to speed on where we are and what has been accomplished; highlight concerns already squared away, participation, milestones, licensing status, etc.
  • Future ADAPT press releases:
    
    • ADAPT framework 
   
  • follow up with Mark
  • Annual Meeting Preparation
    • Shannon to review Communications accomplishments, priorities and recruit additional participation during general SPADE session (10-15 min). 
  •  Communications Calendar
    • Add ADAPT press releases to calendar
    • Louisville Farm Machinery Show week of Valentine's Day 2/9-13 - press releases needed on overall SPADE project in advance of this show
    • World Ag Expo - California - 2/9-13 - press releases also to support this
    • Overall big picture of SPADE needs to be communicated particularly to management in attendance (keep timeless if possible).  One page flyer is needed to be developed.
      • Shannon to communicate out to Jim and Andres to see if there is anything we can adapt or follow as format for draft.
      • Need something more persuasive and less technical - geared toward business decision makers 

  PREVIOUS NOTES:

  Items to be tracked on Communications Calendar:

  • Industry Tradeshows/Conferences

  • Industry relations meetings (SPADE participants meeting with external organizations, i.e. ASABE)

  • Press Releases

  • Articles to be published about SPADE

  • Other external communication events

  • Target Delivery Dates for Communications Initiatives

    • Individual Promotional Collateral pieces
    • Stakeholder Value Statements
    • Internal Talking Points
    • Website enhancements
    • Social Media plan & tactics

   

  Communications Initiatives:

  • Value Statements for various stakeholder groups
  • Talking Points for internal transparency (within PAC/across AgGateway)
  • Promotional Collateral (digital docs for easy sharing)
  • Communications Calendar (to align with industry events)
  • SPADE3 Dashboard
  • Social Media strategy
  • Website enhancement/utilization 
  • Identify/address industry relations gaps
  • Reference Data API implementation work, reaching out to manufacturers, etc.

   

Unapproved minutes of previous meetings are approved.

•  Complete

 Recurring meeting schedule has been set.