The team understood the agenda.

AGENDA:

• Urgent Items
• Review open tasks
• Reference Data API Stakeholders and talking points
• Communications Calendar
• Next Steps

DISCUSSION:

• Urgent Items
• Review open tasks
  •  
• Finalize Consensus on Comms role in Industry Relations & Reaching out to manufacturers on Reference Data APIs
  • Andres/Jim to have conversation with Arren Mund to better understand his request on reference data APIs and come back to the team for discussion regarding our role in this.
  •  Andres/Jim to have conversation with Todd Howatt to better understand his request on Industry Relations and bring back input to the team.  This was considered in scope for Communications.
• Stakeholder Value Statements
•  Assignments:
• Abby to draft Equipment Manufacturer and Input Manufacturer elevator speeches
• Shannon to draft Consumers
• Shannon to touch base with Elizabeth on Reference Data Provider stakeholders to see if she can draft this one. 
• Communications Calendar
  • Calendar drafted using shell from F2F
    • Shannon to update the calendar format and have ready for review at next meeting. 
• Adjacent Communications coverage (PAIL and ADAPT) 
• Shannon to invite Dan Berne to join communications team going forward to represent PAIL
• Shannon to invite Mark Stelford explain our mission, ask to join or designate someone to represent ADAPT on the team as well; ask about any need for immediate communications support for ADAPT - i.e. press release in advance of annual meeting
  • Shannon to setup special meeting with ADAPT key people to begin discussion on press releases (only 5 weeks to annual meeting...) - include Susan Ruland, Shannon, Jim Wilson, Jeremy, Mark Stelford, Chip Donahue, Andres,  
  • Possible ADAPT press releases by annual meeting:
  • Availability of data model - top priority as many questions are received
  • Announce launch of the open source effort - bring public up to speed on where we are and what has been accomplished; highlight concerns already squared away, participation, milestones, licensing status, etc.
  • Future ADAPT press releases:
    
    • ADAPT framework 

PREVIOUS NOTES:

Items to be tracked on Communications Calendar:

• Industry Tradeshows/Conferences

• Industry relations meetings (SPADE participants meeting with external organizations, i.e. ASABE)

• Press Releases

• Articles to be published about SPADE

• Other external communication events

• Target Delivery Dates for Communications Initiatives

  • Individual Promotional Collateral pieces
  • Stakeholder Value Statements
  • Internal Talking Points
  • Website enhancements
  • Social Media plan & tactics

Communications Initiatives:

• Value Statements for various stakeholder groups
• Talking Points for internal transparency (within PAC/across AgGateway)
• Promotional Collateral (digital docs for easy sharing)
• Communications Calendar (to align with industry events)
• SPADE3 Dashboard
• Social Media strategy
• Website enhancement/utilization 
• Identify/address industry relations gaps
• Reference Data API implementation work, reaching out to manufacturers, etc.

Unapproved minutes of previous meetings are approved.

• Complete

 Recurring meeting schedule has been set.