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2015-10-12 Communications Team Meeting

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Meeting Information

 

Time

2 - 3 PM US Central Time

Web 
Phone

 

Access Code 

Participants

 Shannon Haringx (Unlicensed), Abby Burton (Unlicensed), Jeremy W Wilson

Agenda/Minutes

#

Topic (Leader)

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

1

Anti-Trust (Project Manager or Meeting Facilitator)Each participant indicates that he/she understands and agrees to abide by the AgGateway Anti-Trust Policy, or leaves the meeting.All are agreed.
2Minutes Taker (Project Manager)A minutes taker has been selected.Shannon Haringx (Unlicensed) will take notes.
3Meeting Agenda (Meeting facilitator)The group understands the agenda, adjusting it as necessary.

The team understood the agenda.

AGENDA:

  • Urgent Items
  • Review open tasks
  • Reference Data API Stakeholders and talking points
  • Communications Calendar
  • Next Steps

 

DISCUSSION:

  • Urgent Items
  • Review open tasks
    •  Shannon follow up with Jim on his open items.
  • Stakeholder Value Statements
      • Reference Data API Assignments:
        • Abby to draft Equipment Manufacturer and Input Manufacturer elevator speeches
        • Shannon to draft Consumers
        • Shannon to touch base with Elizabeth on Reference Data Provider stakeholders to see if she can draft this one. 
  • Communications Calendar
    • Calendar drafted using shell from F2F
      • Shannon to update the calendar format and have ready for review at next meeting. 
    • Adjacent Communications coverage (PAIL and ADAPT) 
      • Dan Berne has agreed to join the core Communications team to represent PAIL 
      • Shannon to invite Mark Stelford explain our mission, ask to join or designate someone to represent ADAPT on the team as well; ask about any need for immediate communications support for ADAPT - i.e. press release in advance of annual meeting
        • Email sent - Shannon to follow up with Mark
  • Annual Meeting Preparation
    • Shannon to review Communications accomplishments, priorities and recruit additional participation during general SPADE session (10-15 min). 
  •  Communications Calendar
    • Add ADAPT press releases to calendar
    • Louisville Farm Machinery Show week of Valentine's Day 2/9-13 - press releases needed on overall SPADE project in advance of this show
    • World Ag Expo - California - 2/9-13 - press releases also to support this
    • Overall big picture of SPADE needs to be communicated particularly to management in attendance (keep timeless if possible).  One page flyer is needed to be developed.
      • Shannon to communicate out to Jim and Andres to see if there is anything we can adapt or follow as format for draft.
      • Need something more persuasive and less technical - geared toward business decision makers 

PREVIOUS NOTES:

Items to be tracked on Communications Calendar:

  • Industry Tradeshows/Conferences

  • Industry relations meetings (SPADE participants meeting with external organizations, i.e. ASABE)

  • Press Releases

  • Articles to be published about SPADE

  • Other external communication events

  • Target Delivery Dates for Communications Initiatives

    • Individual Promotional Collateral pieces
    • Stakeholder Value Statements
    • Internal Talking Points
    • Website enhancements
    • Social Media plan & tactics

 

Communications Initiatives:

  • Value Statements for various stakeholder groups
  • Talking Points for internal transparency (within PAC/across AgGateway)
  • Promotional Collateral (digital docs for easy sharing)
  • Communications Calendar (to align with industry events)
  • SPADE3 Dashboard
  • Social Media strategy
  • Website enhancement/utilization 
  • Identify/address industry relations gaps
  • Reference Data API implementation work, reaching out to manufacturers, etc.

 

4Meeting Minutes (Meeting facilitator)

Unapproved minutes of previous meetings are approved.

 

Meeting Minutes approved at end of each meeting.
5New Tasks (Minutes Taker)The group has reviewed what tasks were assigned during the meeting.
  • Complete
6Next Meeting (Meeting facilitator)The group agrees to the next meeting date and time and possibly a recurring meeting schedule.

 Recurring meeting schedule has been set.

7Adjournment (Meeting facilitator)The meeting is adjourned.Adjourned.
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