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AgGateway 2016 Communications Plan - Quarterly Goals

 

Q1 (Jan-March)

  • Further refine messaging and materials by target audience: Begin developing  sub-plans for each key audience, and extend into the multi-year plan.
    • Develop/Refine messaging and supporting points focusing on value and benefits. Articulate the “Why” of AgGateway
       – why it is important to be engaged and why eAgriculture is important.
    • Examples of target audiences: specialty chemical industry, precision ag, ag retail. Refine priority audiences for 2016.

 

  • Increase media relations (e.g., press releases, bylined columns in key publications) to highlight how work within AgGateway is helping businesses and the industry.
    • Column or exclusive interview re: ADAPT in 1st quarter
    • Goal of at least 3 press releases in 1st quarter
    • Promote the value of AgGateway resources (AGIIS, etc.) w/in these communications
    • Clean/update/expand press list; develop targeted lists for targeted messaging.
    • Clean up distribution lists on Constant Contact with Member Services.

 

  • Leverage relationships with trade association members, particularly ARA, TFI, AFIA, CropLife, and in the precision ag sphere.
    • Set plan for series of visits and calls in 1st and 2nd quarter.


  • Create a Membership campaign plan with the CEO and COO for how the organization can address this goal in 2016. 
    Execute the communications portions of the campaign plan throughout the year.
    • Consider materials needed, leveraging website, LinkedIn Group


  • Website
    • Freshen content on Home page, Working Group pages.
    • Address how to facilitate newcomers into orientation of eAgriculture/ AgGateway
    • Address new members “area” and education needs


  • Materials/“Ambassador” program: (Q1 and throughout year)
    • Publicize to the membership the Communications Kit and how to use it.
    • Encourage members to have their company publications run stories on the company’s work with AgGateway.
    • Encourage ways to communicate with “c-level” executives within companies.


  • AgGateway Global Network
    • Presence on AgGateway website with messaging on why it’s important to support these efforts.
    • Approach to affiliates’ logos – work with Rod Conner.


  • Social Media (Q1 and throughout year)
    • Work with the Communications Committee to broaden our social media presence.


  • Newsletter (Q1 and throughout year)
    • Contributions demonstrating breadth of AgGateway activities; editing and production.


  • Mid-Year Meeting Promotion:
    • Website: Detailed MYM meeting page under Events (details posted by 3/25)

                   -  Flyer pdf with meeting details – post to website by 3/25

                   -  Home page promotion – Register now! (by 3/30)

  • Press release when registration opens (3/23)
  • eBlast: Register Now! (3/30)
  • Newsletter: April issue – Hotel, registration details; highlights, sponsorships – (due 3/16, publish 4/6)

 

 

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