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2019-2-7 Communications Committee Meeting

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Participants


All Members List
(present or not present)
Members Present
Non-Members Present


(*Voting companies/** alternates)



Time2:00 - 3:00 PM ET
Web (Screen Sharing)https://global.gotomeeting.com/join/914234637
Audio (VOIP/Phone)1 (872) 240-3212
Access Code914-234-637


Contact:



#

Time

Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / Susan Ruland


Attendees are listed above.

1

2 min

Antitrust 

Everybody agrees to the Antitrust Guidelines.


AgGateway Antritrust Guidelines


21 min

Minutes Taker / 



31 min
Approval of Prior Meeting Minutes / Susan Ruland (Unlicensed)

Minutes from November: 2018-11-13 Communications Committee Meeting (Annual Meeting) 


4

Review Action Items  Susan Ruland (Unlicensed)

Action Items to be reviewed:

None this month


5

Committee Plan / Susan Ruland (Unlicensed)

Draft Goals for 2019

  • 2019 Specific
    • Help communicate AgGateway 2020 plans
  • Resource Related
    • Let members/industry know about resources – via newsletter, social media, etc.
    • Help solicit additional case studies
    • Develop graphic video depicting AgGateway value
  • Social Media
    • Cross share with other organizations
    • Pre-load and semi-live tweet at relevant trade shows
    • Push out info on AgGateway resources
    • Review Social media/Google analytics at least 1x/quarter
  • Newsletter
    • Leadership professional/Future state articles to get members aware of emerging technologies (block chain, traceability)
    • New member profile in each newsletter
    • Council updates every issue
    • Promote AgGateway resources
    • Promote case studies
  • Operational
    • Promote participation on committee, and on Social Media group
    • Leadership: Board is considering option of some committees being staff-led with optional volunteer leader.

6
Marketing Plan / Susan Ruland (Unlicensed)
  • Updates regarding AgGateway Strategic Plan
  • Updates regarding quarterly focus and press releases 
  • Updates for the next few months

7
Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting


9

Newsletter Planning - 

March

Newsletter Articles - March Issue

Due 22 February

Title/SubjectAuthor

  1. AgGateway 2020 - Susan Ruland (Unlicensed)
  2. New Member Article: Evin Ellis (Unlicensed)
  3. New Case Studies - Susan Ruland (Unlicensed)
  4. AGIIS/Member Services: Chris CrutchfieldJosh Wall (Unlicensed)
  5. AgGateway in the News: Susan Ruland (Unlicensed)
  6. Leadership Profile: J. Nolfo
  7. Council Updates: J. Nolfo
  8. Monthly LinkedIn Group Discussion: J. Nolfo
  9. ADAPT AE 50 Award (Susan Ruland (Unlicensed))

Ideas brought up from previous meetings:

  • Traceability Working Group updates
  • G-TIN product identifier user stories
  • "Ketchup" traceability story
  • Descriptions of councils and committees so people new to AgGateway can figure out where they want to participate.
  • Monthly article on an AgGateway resource (w link to website location)


Newsletter planning - Future issuesApril Issue, etc.

10


Council & Working Group Updates / J. Nolfo & Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance

Councils:

Committees and Working Groups


Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.

Seed - Natasha Lilly

Ag Retail - Natasha Lilly

Grain & Feed - Natasha Lilly

Crop Nutrition - TBD

Specialty Chem - J. Nolfoo

Allied Providers -

Crop Protection

Precision AgJessica Trites Rolle

Conference CommitteeNikki Marshall

  • Mid-Year: Altoona, Iowa
  • Annual Meeting: New Orleans, LA

Membership CommitteeNick Reichel (Deactivated)



 New Business  
97

Other Discussion Items / Susan Ruland (Unlicensed)

  • For other committee members to address topics not covered above.



 Meeting Wrap Up  
98
Next Meeting 
  • Next Committee meeting scheduled for March 7 @ 2:00-3:00 pm ET. 
99


  • Active Action Items As of  

Date AssignedAction ItemDue DateComments/Status


















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