Consider the adjacent recipe for chocolate chip cookies. There is an obvious missing element to this: units of measure. One tablespoon of pure vanilla extract? Teaspoon? Drop? Like cooking, supply chain and field operations quantities are meaningless without knowing units of measure. AgGateway, other agriculture-industry associations, agricultural companies, and standards bodies have addressed units of measure in their standards, guidelines, and products. This page provides a starting point for implementers to understand how units of measure are used in agriculture.