From 9/5/2019 and 10/24/2019 PAC Comm. WG Calls

• Store a backlog of items that need implementation notes. This ties back to the importance of Core Documents. Do we need a working group to manage implementation notes or best practices? Create list and identify the person who will be the SME and have tech writer work with them. Draft list, put it out to group and ask who is interested in working on and start with those that get volunteers. Have a PAIL implementation note list, just need to locate and put in one place.

Flyers, Notes, and Slide Decks

• ADAPT Timescopes Implementation Note
  
• ADAPT Capture Crop Rotation
• Other activity on Ag Lab / Soil Testing flyer and PPT to promote or share/post flyer?
• PAIL - next note?
• Revisit: idea of a mini-curriculum for various tool understanding and implementation (ala FSA)
• Update PPT about what AgGateway has done is doing, what's available, and how to engage

• "What AgGateway has accomplished and connected" AgGateway Stakeholders and Deliverables Map v2.pdf
• "What AgGateway is/does (vs what it is NOT/does NOT do)"

• "How ADAPT Versioning Works" - explain ADAPT versioning, breaking changes, and release timing so companies have a clear timeline so they know good times to implement (e.g., don't wait b/c think it will change 'soon')
• FAQs on when to implement
• Guide to business and developer information/tools (e.g., where to find, what is available, where to check for more info) - companies need to understand the package of materials and tools available and how to use in one guide document/page

• Create one or more of the below
  
  • Flyer possibilities:
    • Traceability Initiative (streamline processes in farmer businesses)?
    • Flyer (or other explainer) to address why it’s OK to collaborate with competitors at AgGateway and what makes that acceptable (antitrust, etc.)
  • Business card-sized promo piece: ask a pain-point question on front, information and QR code on back

• PAIL and PICS case studies
• PICS implementation guide
• SPADE 1 - 3 wrap-up

• Traceability pitches (one for food processors)?
• Identify audience: target flyers, messages to different groups; also have an overview all-audience flyer
• Talk to new members: what pain points were they trying to solve that got them to join, and what collateral could we create to help others?

ASABE 2017: Sustainability, Provenance and ADAPT, Compound Identifiers. ASABE 2018: "Fit" paper (where does AgGateway "fit" into the standards space). Were not completed for conference papers, but could consider these journals for publication:

• Computers & Electronics in Agriculture (ASABE journal) (no fee)
• Applied Engineering in Agriculture (Elsevier journal) (fee)
• There's also a Precision Ag journal, but the time frame from submission to publication is too long.

As update/create flyers or other materials, consider (from 8/28/18 meeting discussion)...

Flyer format:

• Use A4 format for our flyers, include country codes flyer and card phone numbers and country on addresses, and make sure we're being international in all our press. Also be careful about colloquialisms.
• Use diagrams and pics, not words (words mean something different to different people) – borrow from presentations (ADAPT, CART, traceability, etc.) and make into a professional graphic

Flyer focus: OUTCOMES

Key items from 5/31/2019 call concerning any communications for AgGateway

The group talked about the challenge of any communications piece, including infographics, with the constant changes of work done by AgGateway and the ever-changing agriculture space worldwide and always shifting technology.

• To make sure any infographic or note or flyer (etc.) is useful, TEST IT!
• Once drafted, 'test' with people that did NOT create to see if they have the same understanding and, if so, can they explain it to others correctly. if not, what do we need to change to make it make sense? what examples do we need to use from daily life?
• Need to be able to explain to others what things are without using project names or acronyms (but link them so when people hear the term, they understand) - focus on irrigation standards, field operations, data transformation and translation, etc.
• Tell a story - easier for people to remember, repeat, relate to, and link to their work

Do short animated video to show the stakeholders and deliverables flows and how AgGateway fits in - group agreed, this is a good approach.