AGENDA:
- Lay the basis for how we will organize and message the different products
- Identify the End Goal (i.e. increase adoption of AgGateway standards)
- Identify the Core Value Proposition
- Who is the core customer of our brand?
- Review the different types of brand architecture available
- Identify external factors
- AgGateway brand strategy?
- Is there co-branding with standards organizations? Will there be conflicts with these existing brands?
- Develop Strategic Messaging Points
DISCUSSION: