AGENDA:

• Lay the basis for how we will organize and message the different products
  • Identify the End Goal (i.e. increase adoption of AgGateway standards)
  • Identify the Core Value Proposition
  • Who is the core customer of our brand?
• Review the different types of brand architecture available
• Identify external factors
  • AgGateway brand strategy?
  • Is there co-branding with standards organizations?  Will there be conflicts with these existing brands?
• Develop Strategic Messaging Points

DISCUSSION: