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Participants


All Members List
(present or not present)
Members Present
Non-Members Present

Evin Ellis (Unlicensed)

Charlotte Schuricht

Nikki Marshall

Jessica Trites Rolle



(*Voting companies/** alternates)



Time2:00 pm ET
Web (Screen Sharing)https://global.gotomeeting.com/join/914234637
Audio (VOIP/Phone)1 (872) 240-3212
Access Code914-234-637


Contact:




#

Time

Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / Susan Ruland


Attendees are listed above.

Susan Ruland (Unlicensed) is the acting chair. Anyone interested in becoming the chair or co-chair, please speak up or feel free to contact Susan anytime.

1

2 min

Antitrust 

Everybody agrees to the Antitrust Guidelines.


AgGateway Antitrust Guidelines


21 min

Minutes Taker / 


Susan is taking minutes
31 min
Approval of Prior Meeting Minutes / Susan Ruland (Unlicensed)

Minutes from June: /wiki/spaces/CL/pages/8439729372019-06-11 Communications Committee Meeting


Charlotte motions; Ally Yanco seconds; all approve. 

4

Review Action Items  Susan Ruland (Unlicensed)

Action Items to be reviewed:

  • All on Social Media Task Force to review calendar for their assigned weeks 
  • Susan Ruland (Unlicensed) Newsletter articles - get information on business rules harmonization, seed messages, etc., for next issue
  • Susan: Quick blurb on social media in next newsletter
  • Susan Ruland (Unlicensed) to share Implementation Notes template with the committee and the membership when it is completed. - promote. Reminder that Communications Committee is the central point for Implementation Notes - posting, promoting, etc

Review Action Items 

  • Will include Seed in the July issue
  • Implementation Notes template almost ready. 


5

Committee Plan / Susan Ruland (Unlicensed)

Draft Review with focus on points to focus on:

Committee Goals for 2019

  • 2019 Specific
    • Help communicate AgGateway 2020 plans
  • Resource Related
    • Let members/industry know about resources – via newsletter, social media, etc.
    • Help solicit additional case studies
    • Develop graphic video depicting AgGateway value
  • Social Media
    • Cross share with other organizations
    • Pre-load and semi-live tweet at relevant trade shows
    • Push out info on AgGateway resources
    • Review Social media/Google analytics at least 1x/quarter
  • Newsletter
    • Leadership professional/Future state articles to get members aware of emerging technologies (block chain, traceability)
    • New member profile in each newsletter
    • Council updates every issue
    • Promote AgGateway resources
    • Promote case studies
  • Operational
    • Promote participation on committee, and on Social Media group
    • Leadership: Board is considering option of some committees being staff-led with optional volunteer leader.


People like the idea – small projects, faster, more output.

Exact mechanics? How we figure out who's going to lead an effort?

A little confusion on the Community

4-page booklet - helpful

We need to highlight successes – share those stories, this is how this works.

Keep using the timeline – here's what's coming next. 

Idea generation – Meet-ups – communicate those ideas, keep the discussion going – Communications Committee help promote those ideas. (and Member Services)

If Communities are temporary, does it affect member retention/longevitiy – people come and go depending on the "work" ... but, might get more subject matter experts involved

Susan asked the committee to think about who might be a case study - consider reaching to folks to solicit case studies. 

Action: Susan will share short list of who she's trying to work with on new case studies. 



AgGateway 2020/ Susan Ruland (Unlicensed)

Organizationally, everything is moving forward

  • Consolidation with AgGateway Global Network
  • Transition from Councils 
  • Setting up PMC and DRC
  • Staffing

Impact on Communications Committee:

  • Global considerations: NA, Europe, Latin America
  • Will need updated Branding Guidelines
  • Positive: PMC and DRC - dashboard
  • Merge in PAC Communications Task Force - but PAC team has decided to continue meetings. 

Immediate Needs/Focus:

  • Website


Merging in PAC team – sometimes might need break-out to work on something specific to that group – or extend a call as needed for those efforts.  

Good model for process of support materials for any Working Group. 

Home page - want to join a discussion? Or here are the discussions taking place right now – want to join in?Jessica - looking at ways to continue the PAC communications group while still coordinating well with this committee – and call for participation from others members. A place to hash stuff out - ideas for communications resources. 

Sub-committee - "PASC" - precision ag communications sub-committee

Call today - after this one. 

6
Marketing Plan / Susan Ruland (Unlicensed)Updates regarding AgGateway Strategic Plan
  • Updates regarding quarterly focus and press releases 
  • Updates for the next few months
  • Press Releases
    • AgGateway 2020
    • Five New Case Studies - working with Farm Journal's AgPro 
  • Focus on 2020: Website, Awards Program, Update AgGateway 2020 flyer, produce Annual Report, Annual Conference planning/content

Susan updated the committee on activities this fall leading into the Annual Conference.

She also reviewed the new Implementation Note template, and the PAIL note as a "model" of how to do these. We will be promoting the template with the members to try to get more of these in the works as a way to promote implementation of AgGateway resources. 

7
Social Media Calendar 

Listing of who is responsible for what week until next Communication Committee Meeting

J Nolfo has filled out the calendar for the rest of the year. CCHRevew of the social media calendar. 
9

Newsletter Planning - 

July October Issue

Newsletter Articles - June October Issue

Due 21 June 20 September

Title/SubjectAuthor

  1. AgGateway 2020: Susan Ruland (Unlicensed)
  2. New Member Article: Evin Ellis (Unlicensed)
  3. Mid-Year Meeting (Thank sponsors)
  4. Ron Storms Award - call for nominations - Susan Ruland (Unlicensed)
  5. Seed messages going to Annual Conference (including sponsorship opportunities): Nikki Marshall
  6. Channel Integrity: Jim Wilson
  7. Product Catalog?: Brent Kemp
  8. Implementation Note: Jessica Trites Rolle
  9. Seed messages - S&G
  10. AGIIS/Member Services: Chris CrutchfieldJosh Wall (Unlicensed)lLeadership Profile
  11. AgGateway in the News: Susan Ruland (Unlicensed)

Reviewed the roster. 

Evin has a new member article for this issue. 




Newsletter planning - Future issues

Newsletter Articles - August November Issue

Due July 26 18 October

Title/SubjectAuthor

  1. AgGateway 2020: Susan Ruland (Unlicensed)
  2. Annual Conference: Nikki Marshall
  3. Ron Storms - Call for Nominations
  4. Any Working Group updates? (traceability, mix ticket, seed, soil, product catalog) Nick Reichel (Deactivated)
  5. New Member Article: Evin Ellis (Unlicensed)
  6. AGIIS/Member Services: Chris CrutchfieldJosh Wall (Unlicensed)
  7. AgGateway in the News: Susan Ruland (Unlicensed)
  8. Leadership Profile:?
Article Ideas: 


10


Council & Working Group Updates / J. Nolfo & Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance

Councils:

Committees and Working Groups


Jessica - Precision Ag Council - looking at how to transition. Joe Tevis - Traceability - submitted new proposal to set up Working Group for traceability - under the new structure. First foray into new structure. 

Listing out important areas that need doing - making sure we don't lose the topics. Meet-Ups

Nikki - Conference Committee - hoping to have registration up in the next week or 2. Looking for sponsorships. Encourage people to sponsor! 




 New Business  
97

Other Discussion Items / Susan Ruland (Unlicensed)

  • For other committee members to address topics not covered above.
Reminder: Newsletter items are due June 21No new business. 


 Meeting Wrap Up  
98
Next Meeting 

  • Next Committee meeting: July 11October 3, 2:00 PM ET (Note 2nd Thursday due to July 4)ET 
99

Meeting adjourned at 2:50 pm ET


  • Active Action Items 

Date AssignedAction ItemDue DateComments/Status
All on Social Media Task Force to review calendar for their assigned weeks 11 Jun  Susan Ruland (Unlicensed) to share Implementation Notes template with the committee and the membership when it is completed. - promote. Reminder that Communications Committee is the central point for Implementation Notes - posting, promoting, etc.  All - review Leadership Profiles - should we continue in issues ahead? If so, can someone volunteer to lead. will share short list of who she's trying to work with on new case studies. 

 

Committee to consider case study candidates



 Committee to encourage sponsorships for Annual Conference