The team understood the agenda.

AGENDA:

• Urgent Items
• Review open tasks
• Reference Data API Stakeholders and talking points
• Communications Calendar
• Next Steps

DISCUSSION:

• Urgent Items
  • See below for urgent items that emerged during discussion 
 Assignments
• Review open tasks
  •  
  Finalize Consensus on Comms role in Industry Relations & Reaching out to manufacturers on Reference Data APIs
  • Andres/Jim to have conversation with Arren Mund to better understand his request on reference data APIs and come back to the team for discussion regarding our role in this.
  •  Andres/Jim to have conversation with Todd Howatt to better understand his request on Industry Relations and bring back input to the team.  This was considered in scope for Communications.
• Stakeholder Value Statements
• • Jim has data privacy and security drafted and will circulate for our review
  • Jim has pushed public facing wiki page to production
• Stakeholder Value Statements
  • Reference Data API talking points content captured at special meeting.  Assignments for developing speeches for each of the identified stakeholder groups are:
    • Abby to draft Equipment Manufacturer and Input Manufacturer elevator speeches
    • Shannon to draft Consumers
    • Shannon to touch base with Elizabeth on Reference Data Provider stakeholders to see if she can draft this one. 
  • There is a need for general "intro to SPADE" elevator speeches to the following audiences (to be assigned for work at next meeting):
    • Industry show/event attendees - unfamiliar with SPADE or AgGateway (needed before Feb. shows)
    • Companies of current SPADE and/or AgGateway participants
    • Companies to be recruited for SPADE
• Communications Calendar
  • Calendar drafted using shell from F2F
    • Shannon to update the calendar
format and have ready for review at next meeting
• • • with items captured today and continue to work on developing format. 
• Adjacent Communications coverage (PAIL and ADAPT) 
  Shannon to invite
  • • Dan Berne
  to join communications team going forward
  • • has agreed to join the core Communications team to represent
  PAIL
  • • PAIL 
    • Shannon to invite Mark Stelford explain our mission, ask to join or designate someone to represent ADAPT on the team as well; ask about any need for immediate communications support for ADAPT - i.e. press release in advance of annual meeting
      • Email sent - Shannon to
  setup special meeting with ADAPT key people to begin discussion on press releases (only 5 weeks to annual meeting...) - include Susan Ruland, Shannon, Jim Wilson, Jeremy, Mark Stelford, Chip Donahue, Andres,  
  • Possible ADAPT press releases by annual meeting:
  • Availability of data model - top priority as many questions are received
  • Announce launch of the open source effort - bring public up to speed on where we are and what has been accomplished; highlight concerns already squared away, participation, milestones, licensing status, etc.
  Future ADAPT press releases:
  ADAPT framework 
  • • • follow up with Mark
  • Annual Meeting Preparation
  • Shannon to review Communications accomplishments, priorities and recruit additional participation during general SPADE session (10-15 min). 
  • SPADE3 Flyer needed for upcoming industry shows as well as annual meeting
  • Need something more persuasive and less technical - geared toward business decision makers - maybe include verbiage that would be used in elevator speeches to allow people to use the flyer to have the conversations.
  • There is a very old one used for SPADE2 that can be updated - Jim to send .pdf of this out to be used
  • Shannon to check with Susan Ruland on possibility of getting a SPADE flyer inserted in the annual conference packets and when it is needed.
  • Shannon to take action to move this forward and draft if needed
  •  Communications Calendar
  • Add ADAPT press releases to calendar
  • Louisville Farm Machinery Show week of Valentine's Day 2/9-13 - press releases needed on overall SPADE project in advance of this show
  • World Ag Expo - California - 2/9-13 - press releases also to support this
  • Overall big picture of SPADE needs to be communicated particularly to management in attendance (keep timeless if possible).  One page flyer is needed to be developed.
  • Media exposure
    • Beyond press releases, need a plan for engaging media about SPADE
    • Magazine articles on SPADE - none recently
    • Need to seek out publications to do articles - regroup on this at next meeting to get a game plan into place
    • Shannon to invite Susan Ruland to our next meeting to consult on this
    • Jeremy: Paul Shrimp at Meister Media usually willing to sit down with us even by phone to get something created
    • Need to get in touch with Prairie Farmer associate editors for a phone interview - no good contact there currently
    • Farm Progress - Shannon reach out to Jeff Tenant to see if he can connect us with the right people

   

  PREVIOUS NOTES:

  Items to be tracked on Communications Calendar:

  • Industry Tradeshows/Conferences

  • Industry relations meetings (SPADE participants meeting with external organizations, i.e. ASABE)

  • Press Releases

  • Articles to be published about SPADE

  • Other external communication events

  • Target Delivery Dates for Communications Initiatives

    • Individual Promotional Collateral pieces
    • Stakeholder Value Statements
    • Internal Talking Points
    • Website enhancements
    • Social Media plan & tactics

   

  Communications Initiatives:

  • Value Statements for various stakeholder groups
  • Talking Points for internal transparency (within PAC/across AgGateway)
  • Promotional Collateral (digital docs for easy sharing)
  • Communications Calendar (to align with industry events)
  • SPADE3 Dashboard
  • Social Media strategy
  • Website enhancement/utilization 
  • Identify/address industry relations gaps
  • Reference Data API implementation work, reaching out to manufacturers, etc.

   

Unapproved minutes of previous meetings are approved.

•  Complete

 Recurring meeting schedule has been set.