0 3 min Welcome & Roll Call / Susan Ruland
Attendees are listed above. 1
2 min Antitrust / J. Nolfo Antitrust
Everybody agrees to the Antitrust Guidelines.
AgGateway Antritrust Guidelines
2 1 min 3 1 min Approval of Prior Meeting Minutes /
J. Nolfo . Ruland Susan Ruland (Unlicensed) Minutes from November: 2018-11-13 Communications Committee Meeting (Annual Meeting)
4 Action Items to be reviewed:
None this month
5 Committee Plan / J. Nolfo
Establish Goals for the new year
Operations Get a Vice-Chair Fill all Council/Working Group/Committee Liaisons Increase membership size of Communications Committee Job Description and Expectations for positions within the Committee (Member, Article Writer, Social Media) Social MediaIncrease interaction with social media platforms, especially LinkedIn Group and Twitter Newsletter Articles Council Updates (minimum 1 per year) Draft Goals for 2019
2019 Specific Help communicate AgGateway 2020 plans Resource Related Let members/industry know about resources – via newsletter, social media, etc. Help solicit additional case studies Develop graphic video depicting AgGateway value Social Media Cross share with other organizations Pre-load and semi-live tweet at relevant trade shows Newsletter: Leadership Profile in each newsletter New Member Profile in each newsletter Each Council have at least two significant update article Each Committee have at least 1 significant update article Get publication of AgGateway related articles within company internal newsletters Publish Case Studies J. Nolfo reviewed goals for the year
Operations New Vice-Chair: Matthew Grassi of Meister Media Still needing Crop Nutrition Liaison Added new members for 2017 Social Media Will be sharing social analytics at least 1 time per quarter Newsletter Will miss Leadership Profile in each newsletter, but will have many with this article Will miss New Member in each newsletter, but will have many with this article Will miss Council having 2 updates, but each will have at least 1 Case studies have been published 6 Finalize Goals for 2019 / J. Nolfo Resource Related Letting members & industry know about resources. Additional case studies, especially for chemical and seed. Develop graphic video depicting AgGateway processes Push out info on AgGateway resources Review Social media/Google analytics at least 1x/quarter Newsletter Leadership professional/ Future state articles to get members aware of emerging technologies ( blockchain tracability Goals were agreed to as presented in agenda.
Only other discussion was the possibility for shifting goals based on 2020 planning
7 Social Media Cross share with other organizations Trade Show support CLA, InfoAg, AGA Shows Jim Wilson is speaking Banner awareness to members Operational Committee Membership growth plan Vice Chair Fill Council Liaisons positions New member profile in each newsletter Council updates every issue Promote AgGateway resources Promote case studies Operational Promote participation on committee, and on Social Media group Leadership: Board is considering option of some committees being staff-led with optional volunteer leader. 6 Marketing Plan / Susan Ruland (Unlicensed) Updates regarding AgGateway Strategic Plan Updates regarding quarterly focus and press releases Updates for the next few months Briefing Book being developed PR of AE 50 award Website update and clean up New Resources to be added Annual Report 2019 & 2020 planning Communication Plan for 2019 being finalized. Wll be reviewed with Committee in January or February. 8 7 Social Media Calendar / J. Nolfo Listing of who is responsible for what week until next Communication Committee Meeting
Revised Schedule due to changes in Committee Members 9 Newsletter Planning - Jan/Feb Matthew Grassi
AgGateway Newsletter Articles - March Issue
Due 18 Jan 2019 22 February
Title/Subject Author
AgGateway 2020 - Susan Ruland (Unlicensed) New Member Article: Evin Ellis (Unlicensed) New Case Studies - Susan Ruland (Unlicensed) AGIIS/Member Services: Chris Crutchfield / Josh Wall (Unlicensed) AgGateway in the News: Susan Ruland (Unlicensed) Leadership Profile: J. Nolfo AIDC Working Group: Jody Costa (Unlicensed) AGIIS: Chris Crutchfield / Josh Wall (Unlicensed) Council Updates: J. Nolfo Monthly LinkedIn Group Discussion: J. Nolfo Year End Conference - Susan Ruland (Unlicensed) PAIL Standard ( Susan Ruland (Unlicensed) ) ADAPT AE 50 Award ( Susan Ruland (Unlicensed) )ADAPT 2.0 release (Susan Ruland (Unlicensed) ) Ideas brought up from previous meetings
AgGateway 2020 Spec Chem :
J. Nolfo to follow up
Traceability Working Group updates G-TIN product identifier user stories "Ketchup" tracability story (J & Jessica to write at Annual Meeting) Award Winners AgGateway 2020 Descriptions of the traceability story Descriptions of councils and committees so people new to conference/ AgGateway could can figure out where they wanted want to participate .Perhaps where to find the link to the member portal into a newsletter on occasion . Monthly article on Website resource? Changed due date to 1/18/19 Articles Added Remove articles an AgGateway resource (w link to website location) Newsletter planning - Future issues April Issue, etc. 10
Council & Working Group Updates / J. Nolfo & Liaisons
Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance
Councils:
Committees and Working Groups
Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.
Seed - Natasha Lilly
Ag Retail - Natasha Lilly
Grain & Feed - Natasha Lilly
Crop Nutrition - TBD
Specialty Chem - J. Nolfo
Just new Chair and VC positions official o
Allied Providers -
Crop Protection -
Precision Ag - Jessica Trites Rolle
Filling OMB board position SPADE 1-3 wrap up and publications
Publish use cases, diagrams, and work flows PAIL II (tied into Water Management Working Group) Educate & Inform on resources available Conference Committee - Nikki Marshall
Mid-Year: Altoona, AI Iowa Annual Meeing Meeting : New Orleans, LA Membership Committee - Nick Reichel (Deactivated)
New Business 97 Other Discussion Items / S. Ruland Susan Ruland (Unlicensed)
For other committee members to address topics not covered above. Meeting Wrap Up 98 Next Meeting
You can subscribe to the Communications Calendar for Monthly meeting and Social Media schedules Next Committee meeting scheduled for March 7 @ 2:00-3:00 pm ET. 99 Meeting adjourned at approximately 2:51 pm ET 