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Participants


All Members List
(present or not present)
Members Present
Non-Members Present

  1. Natasha Lilly* (The Equity)

  2. J. Nolfo* (BASF)

  3. Kristin Nottingham* (SSI)

  4. Susan Ruland (Unlicensed)* (AgGateway)

  5. Jody Costa (Unlicensed)* (Barcoding, Inc.)

  6. Shane Snyder* (Barcoding, Inc.)

  7. Meri (AgGateway)

  8. Eileen Licitra (Unlicensed) (Iteris, Inc.)

  9. Sarah Koehn (CF Industries)

  1. J. Nolfo
  2. Susan Ruland (Unlicensed)
  3. Kristin Nottingham
  4. Natasha Lilly
  5. Jody Costa (Unlicensed)
  6. Eileen Licitra (Unlicensed)
  7. Sarah Koehn
  1. Dave Junge (Unlicensed)
  2. Amanda Flemmer (Unlicensed)
  3. Shannon Haringx (Unlicensed)
  4. Matt Garcia
  5. Lori Edwards


(*Voting companies/** alternates)


Time

3:0040 - 4:00 PM ET / 2:00 - 3:00 PM CT

Web (Screen Sharing)

https://global.gotomeeting.com/join/914234637

Audio (VOIP/Phone)

1 (872) 240-3212

Access Code

914-234-637

5:20 CST

Face to Face

Altoona Iowa


Contact:


Agenda/Minutes

#

Time

Topic / Leader

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / J. Nolfo


Attendees are listed above.

1

2 min
Antitrust / J. Nolfo

Everybody agreeing to the Antitrust Guidelines.

AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.
21 minMinutes Taker / J. Nolfo

Natasha Lilly

31 min
Approval of Prior Meeting Minutes / J. Nolfo

First -

Second-



 Old Business  
4

Review Action Items /  J. Nolfo

Action Items to be reviewed:

  • J. Nolfoto turn in the meeting descriptions for the Mid-Year
  • J. Nolforeach out to Jody - to see if we can produce some analytics at the Mid-Year
  • All Social Media Task Force members to add Social Media into their calendars.

All actions items were completed.

J. Nolfoinforms the group about what the Social Media Task Force does and asks the group for any additional interest in participation.

5

Committee Plan / J. Nolfo

  • Update to group:


Establish Goals for the new year

  • Operations
    • Get a Vice-Chair
    • Fill all Council/Working Group/Committee Liaisons
    • Increase membership size of Communications Committee
  • Social Media
    • Increase interaction with social media platforms, especially LinkedIn Group and Twitter
  • Newsletter
    • Leadership Profile in each newsletter
    • Each Council have at least two significant update article
    • Each Committee have at least 1 significant update article
  • Included for reference.
6

Marketing Plan / Susan Ruland (Unlicensed)

  • Updates regarding AgGateway Strategic Plan
  • Updates regarding quarterly focus and press releases 

Susan Ruland (Unlicensed) informs the group on her role in the Communication Committee:

Ag Retail-

  • Post seminar- ways to use the case studies, video, and other testimonials.
  • ARA - how we can get more info out to a bigger audience. We have to decide what to do at the November meeting this year.
  • Sales reporting format - how to get the right message formulated ( Ag Retail Council)

ADAPT framework -

  • Toolkit is now available - promotions will follow at InfoAg this coming July

Seed-

  • Value Calculator promotion
  • Discussion on joining all the calculators joining and being promoted together
  • Webinar for the Value Calculator was also an idea that is being discussed
  • Promotion into other seed trade associations.

Crop Nutrition

  • press release will soon be put out the Order/Create

Presicion Ag

  • New PAIL standard - press release
  • SPADE deliverables will be released as they become available

C-Suite Kit

  • Hard to create because of the many variables.

Annual Conference Promotion

  • Quick Connect - new idea for joining different people together
  • Ron Storms award
  • AgGateway in Action
  • 2 videos that were completed this year

Annual Reports Idea

  • What does it look like?
  • Open to all attendees for ideas

Exploration of a Graphic Video Concept

  • Something Simple but catchy
7

Newsletter Planning - August / Kristin Nottingham


AgGateway Newsletter Articles AgGateway Newsletter Articles 
Due Date
14  


Title/SubjectAuthor
Leadership Profile:
J. Nolfo
New Member Article
Natasha Lilly
AgGateway In The News
Kristin Nottingham
AIDC Working Group
Jody Costa (Unlicensed)
AGIIS
Chris Crutchfield/ Former user (Deleted)
AgGateway Resources and Testimonial Video
Susan Ruland (Unlicensed)
Mid Year Meeting In Review
Kristin Nottingham
AgGateway to Careers
Kristin Nottingham







 New New Article Ideas:

For Reference
  • Ag Industry trends
    • Member Company Articles

    Articles Removed/Edited:

    • All articles will be turned in time for the July meeting


    		 New Business  
     8

     Newsletter Planning - September / Kristin Nottingham


    AgGateway Newsletter Articles
    Due Date
     


    Title/SubjectAuthor
    eConnectivity Matters
    Wendy Smith (Unlicensed)
    New Member Article:
    Natasha Lilly
    AgGateway in the News
    Kristin Nottingham
    Leadership Profile:
    J. Nolfo
    AIDC Working Group
    Jody Costa (Unlicensed)
    AGIIS
    Chris Crutchfield / Former user (Deleted)
    Council UpdatesKristin Nottingham 
     New
    Crop Nutrition UpdateSarah Koehn or Shannon Haringx (Unlicensed)







    New Article Ideas:

    • Newsletter article on the Crop Nutrition - Order/Create Standard - Sarah Koehn

    Articles Removed/Edited



    9

    Council & Working Group Updates / J. Nolfo& Liaisons

    Remove Shane Snyder on all calls.

    Remove Susan and add in Shannon Haringx

    10
    		Social Media Calendar / J. Nolfo

    Listing of who is responsible for what week until next Communication Committee Meeting


    11

    Other Discussion Items / J. Nolfo

    • For other committee members to address topics not covered above.



    		Social Media Discussion

    20
    		Website Google Analytics / J. Nolfo and Jody Costa

    Review of Google Analytics sites and events


    21
    		Social Media insights from Social Media Marketing World 2017 / J. Nolfo High Level review of relevant topics presented at Social Media Marketing World 2017
    22
    		Guidelines development for Social Media Task Force / TBDDevelop rules guidelines and standards for each primary platform AgGateway uses
    • Guidelines to be placed on Wiki page when complete

















    98
    Next Meeting / J. Nolfo
    • Next Meeting is Face to Face at Mid-Year - July 6th @ 3:00- 4:00pm EST
    99
    Adjournment / J. Nolfo

    • Meeting adjourned at x:xx pm CST


    Active Action Items as of 6/13/2017

    Date AssignedAction ItemDue DateComments/Status

     

     


     

     


     

     


     

     



    •  J