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2019-06-11 Communications Committee Meeting

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Participants


All Members List
(present or not present)
Members Present
Non-Members Present



(*Voting companies/** alternates)



Time10:30 - 11:30 PM CT (at Mid-Year Meeting)
Web (Screen Sharing)https://global.gotomeeting.com/join/914234637
Audio (VOIP/Phone)1 (872) 240-3212
Access Code914-234-637


Contact:



#

Time

Topic / Leader

Desired Outcome
Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

03 min

Welcome & Roll Call / Susan Ruland


Attendees are listed above.

Susan Ruland (Unlicensed) is the acting chair. Anyone interested in becoming the chair or co-chair, please speak up or feel free to contact Susan anytime.

1

2 min

Antitrust 

Everybody agrees to the Antitrust Guidelines.

AgGateway Antritrust Guidelines

All agree. 
21 min

Minutes Taker / 



31 min
Approval of Prior Meeting Minutes / Susan Ruland (Unlicensed)

Minutes from May: /wiki/spaces/CL/pages/843972937



4

Review Action Items /  Susan Ruland (Unlicensed)

Action Items to be reviewed:

  • All on Social Media Task Force to review calendar for their assigned weeks 
  • Susan Ruland (Unlicensed) Newsletter articles - get information on business rules harmonization, seed messages, etc., for next issue
  • Susan: Quick blurb on social media in next newsletter
  • Susan Ruland (Unlicensed) to share Implementation Notes template with the committee and the membership when it is completed. 

Review Action Items 


  • Will include Seed in the July issue


  • Implementation Notes template almost ready. 
5

Committee Plan / Susan Ruland (Unlicensed)

Draft Goals for 2019

  • 2019 Specific
    • Help communicate AgGateway 2020 plans
  • Resource Related
    • Let members/industry know about resources – via newsletter, social media, etc.
    • Help solicit additional case studies
    • Develop graphic video depicting AgGateway value
  • Social Media
    • Cross share with other organizations
    • Pre-load and semi-live tweet at relevant trade shows
    • Push out info on AgGateway resources
    • Review Social media/Google analytics at least 1x/quarter
  • Newsletter
    • Leadership professional/Future state articles to get members aware of emerging technologies (block chain, traceability)
    • New member profile in each newsletter
    • Council updates every issue
    • Promote AgGateway resources
    • Promote case studies
  • Operational
    • Promote participation on committee, and on Social Media group
    • Leadership: Board is considering option of some committees being staff-led with optional volunteer leader.








AgGateway 2020/ Susan Ruland (Unlicensed)

Impact on Communications Committee

  • global considerations: NA, Europe, Latin America
  • merge in PAC Communications Task Force

Immediate Needs/Focus:

  • Website



6
Marketing Plan / Susan Ruland (Unlicensed)
  • Updates regarding AgGateway Strategic Plan
  • Updates regarding quarterly focus and press releases 
  • Updates for the next few months
  • Press Releases
    • AgGateway 2020
    • Five New Case Studies - working with Farm Journal's AgPro 
  • Focus on 2020
7
Social Media Calendar 

Listing of who is responsible for what week until next Communication Committee Meeting


J Nolfo has filled out the calendar for the rest of the year. Communications Committee
9

Newsletter Planning - 

July Issue

Newsletter Articles - June Issue

Due 21 June

Title/SubjectAuthor

  1. AgGateway 2020: Susan Ruland (Unlicensed)
  2. New Member Article: Evin Ellis (Unlicensed)
  3. Mid-Year Meeting (Thank sponsors)
  4. Ron Storms Award - call for nominations - Susan Ruland (Unlicensed)
  5. Seed messages going to S&G
  6. AGIIS/Member Services: Chris Crutchfield / Josh Wall (Unlicensed)
  7. Council Updates: Nick Reichel (Deactivated)
  8. Leadership Profile
  9. AgGateway in the News: Susan Ruland (Unlicensed)





Newsletter planning - Future issues

Newsletter Articles - August Issue

Due July 26

Title/SubjectAuthor

  1. AgGateway 2020: Susan Ruland (Unlicensed)
  2. Annual Conference: Nikki Marshall
  3. Ron Storms - Call for Nominations
  4. Working Group updates (traceability, mix ticket, seed, soil, product catalog) 
  5. New Member Article: Evin Ellis (Unlicensed)
  6. AGIIS/Member Services: Chris Crutchfield / Josh Wall (Unlicensed)
  7. AgGateway in the News: Susan Ruland (Unlicensed)
  8. Leadership Profile:
  9. Council Updates: Nick Reichel (Deactivated)l

Article Ideas: 

10


Council & Working Group Updates / J. Nolfo & Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance

Councils:

Committees and Working Groups: 





 New Business  
97

Other Discussion Items / Susan Ruland (Unlicensed)

  • For other committee members to address topics not covered above.
  • Reminder: Newsletter items are due June 21


 Meeting Wrap Up  
98
Next Meeting 

  • Next Committee meeting: July 11, 2:00 PM ET (Note 2nd Thursday due to July 4)
99

Adjournment / Susan Ruland (Unlicensed)




  • Active Action Items 

Date AssignedAction ItemDue DateComments/Status

All on Social Media Task Force to review calendar for their assigned weeks 

 Susan Ruland (Unlicensed) to share Implementation Notes template with the committee and the membership when it is completed.  








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