Pre-meeting - Dan Berne, Shannon Haringx
Lay the basis for how we will organize and message the different products
End Goal:
i.e. increase adoption of AgGateway standards
Core Value proposition -
who is core customer of our brand?
look at different types of brand architecture to meet the needs
what are external factors - does AgGateway have a brand strategy already?
is there cobranding with standards organizations? Will there be conflicts with these existing brands?
Strategic messaging points