| Purpose | •Increase awareness of the SPADE project in the industry with the goal of industry adoption of SPADE standards and deliverables. |
| Objectives | •Enable SPADE members to communicate easily about SPADE within their organizations and throughout the industry •Create/implement tactics to help communicate the SPADE vision •Communicate milestones reached and work completed under the SPADE project - to the precision ag industry and the identified SPADE stakeholders •Persuade people to use what we've done; look forward to the outcome of what we're doing •Recruit additional companies/organizations to participate in the effort •Support individual SPADE product awareness as needed, but with overarching focus on high level SPADE project. •Ensure socialization of SPADE with all AgGateway participating companies and councils •Identify and correct misperceptions about SPADE |
| Output | •Promotional collateral •Content for press releases •Stakeholder value statements; core messages & talking points/elevator speeches •Visuals and presentations/resources as needed •Communications calendar/schedule of industry events/engagements •Identify opportunities to ensure SPADE presence/representation at industry events/meetings Stronger online presence - Website enhancements; Social Media campaigns |
| Outcome | •SPADE participation is increased •SPADE standards and deliverables are adopted by the industry as a whole •AgGateway/SPADE is viewed as the right place to do such work, including future work •Awareness is raised across the industry about SPADE and also what ADAPT will enable |
General
Content
Integrations