• Product Catalog
• Crop Nutrition Messaging
• Others ...

Brent introduced the topic:

• Crop Nutrition Messaging - The group was asked if Crop Nutrition messaging was a priority item. Randy Fry stated they are interested in any messaging opportunities but Crop Nutrition would be a lower priority than Crop Protection. The group was in agreement with the priority. Natasha and Jeff stated that Crop Protection was moving slow and if Crop Nutrition could move quicker they would take any messaging opportunities they could get. Brent asked if there were any specific challenges in Crop Nutrition messaging, Natasha stated the way the product is contracted and price does present challenges but will need to be talked through.  She believes it will be different than Crop Protection and may take more steps but her organization is willing to move forward with the process. Mike Carrabine spoke up as a past participant of the initial CNC project and he stated the most difficult part of the process is identifying willing participants.  He felt that the Quick Connect Session were very beneficial to identify participants.  Natasha agreed that the Quick Connection sessions provided visibility into what connection different suppliers supported it also allowed participants an opportunity to sit down with their trading partners and understand the requirements of establishing a connection.  Brent stated he would be meeting with the Conference Committee and determine when would be the best time to schedule Quick Connect sessions.  
• Product Catalog Adoption - Brent described the resources that have been delivered and wondered if anyone had a chance to review the resources available. No one spoke up and stated they had reviewed the resources at this point. Randy wondered if Scott Nieman could come to the next Ag retail Meet-Up and provide a demo. Brent also noted there were a couple of manufacturers showing interest in implementation of the Product Catalog 
• Animal Nutrition - A project that came from BASF (European Division) regarding the tracking and traceability of animal nutrition products.  Brent mentioned there would be an upcoming presentation in the next couple of months and wanted to see if there was any interest from Ag Retail so they could be included in the initial presentations. Jeff mentioned Co-Alliance would be interested.

• Working Group 08 update
• Others ...

There is currently a gap in identification and tracking the planting of seed and application of crop protection products on a grower’s field. This is especially true when a grower buys multiple brands of seeds. A new ADAPT plug-in and enhancements to the ISO plug-in are needed in order to address this gap. Brent stated if there was an interest, reach out to Brent, Dan or Member Services.

Brent asked if there were additional pain points and Keith Milburn asked the question is any sustainability or carbon messages being considered? Keith mentioned that his organization is getting questions on how carbon is being measured or tracked.  He believes this is going to be an upcoming issue for the industry. The group mentioned this should be an area the group starts brainstorming on and begins understanding what is already out there.

In recap Crop Protection messaging is the number 1 priority, Crop Nutrition number 2 priority, more due diligence in understanding the Product Catalog and keep pushing forward on new Seed Messages

Energy Agenda (from December 2020)

• Kickoff -  5 minutes   Jeff & Randy
  • Randy to share big picture of ag diagram, think about how energy fits in
  • Focus on the business issues today - steer wide of tech solutions at least to start
• Introductions around the table
• Intro to Ag Gateway – 5 minutes - XXX
• Pain Point discussion – lead by our group ~60 minutes
  • Start with identified list:
    • logistics - shipping, transport, ship docs, BoL (wholesale and retail)
    • meter reading and tank tracking, (where are they, how much is in them - lessons learned from bulk and how that applies for customer implementation/customer data - something actionable versus informational - delivery trigger/keep full)
    • integration with existing supply chain data,
    • invoicing (multi-level; wholesale and retail)
  • Open to the group for more discussion, issue identification
• Assign Priorities – Jeff & Randy  15 minutes
• Next steps – (Discussion of next call agenda, further brainstorming and introduction of tech solutions, etc.)  Brent Kemp  - 15 minutes

Randy brought -up the worked being done by the Crop Protection Product Identification group.  They are currently looking at a solution to modify the existing Crop Protection Price Message to provide more clarity in the product identifiers that are being used for each trading partner. Josh Wall will be working with Randy Fry to get the next Meet-Up scheduled.

Not at this time.