• @Natasha Lilly* (The Equity)

• @J. Nolfo* (BASF)

• @Susan Ruland (Unlicensed)* (AgGateway)

• @Eileen Licitra (Unlicensed)* (Iteris, Inc.)

• @Matt Garcia* (Syngenta)

• @Anthony James (Unlicensed)* (Syngenta)

• @Mary Enriquez (Unlicensed)* (Nutrien)

• @Nick Reichel (Deactivated)  * (XS, Inc)

• @Matthew Grassi* (Meister Media)

• @Nikki Marshall* (AgGateway Member Services)

• @Jessica Trites Rolle (National Crop Insurance Services)

• @Evin Ellis (Unlicensed)* (AgData)

• @J. Nolfo

• @Nikki Marshall

• @Susan Ruland (Unlicensed)

• @Jessica Trites Rolle

• @Matt Garcia

2:00 - 3:00 PM ET

https://global.gotomeeting.com/join/914234637

1 (872) 240-3212

914-234-637

Welcome & Roll Call / @J. Nolfo

Attendees are listed above.

Antitrust / @J. Nolfo

Everybody agreeing to the Antitrust Guidelines.

AgGateway Antritrust Guidelines

All agree to the Antitrust Guidelines.

Minutes Taker / 

@J. Nolfo will take notes.

Approval of Prior Meeting Minutes / @J. Nolfo

Minutes for August: 2018-09-06 Communications Committee Meeting

@Jessica Trites Rolle moves to approve minutes

@Nikki Marshall seconds

Motion passes unanimously

Review Action Items /  @J. Nolfo

Action Items to be reviewed:

• @Jessica Trites Rolle to send @J. Nolfo availability for social media training

• @Susan Ruland (Unlicensed), J., and Meri to look at Google Analytics before next meeting.  Susan to schedule meeting

Committee Plan / @J. Nolfo

Establish Goals for the new year

• Operations

  • Get a Vice-Chair

  • Fill all Council/Working Group/Committee Liaisons

  • Increase membership size of Communications Committee

  • Job Description and Expectations for positions within the Committee (Member, Article Writer, Social Media)

• Social Media

  • Increase interaction with social media platforms, especially LinkedIn Group and Twitter

  • Pre-load and semi-live tweet at relevant trade shows

• Newsletter: 

  • Leadership Profile in each newsletter

  • New Member Profile in each newsletter

  • Each Council have at least two significant update article

  • Each Committee have at least 1 significant update article

  • Get publication of AgGateway related articles within company internal newsletters

  • Publish Case Studies

@J. Nolfo reviewed goals for the year

• Operations

  • New Vice-Chair: Matthew Grassi of Meister Media

  • Still needing Crop Nutrition Liaison

  • Added new members for 2017

• Social Media

  • Will be sharing social analytics at least 1 time per quarter

• Newsletter

  • Will miss Leadership Profile in each newsletter, but will have many with this article

  • Will miss New Member in each newsletter, but will have many with this article

  • Will miss Council having 2 updates, but each will have at least 1

  • Case studies have been published

Marketing Plan / @Susan Ruland (Unlicensed)

• Updates regarding AgGateway Strategic Plan

• Updates regarding quarterly focus and press releases 

• Updates for the next few months

• Strategic Board looking at updates that would be implemented in 2020.

  • Developed a wiki page for feedback (AgGateway 2020)

  • Plan may affect 2H goals for Committee

• Currently working on a mini-communications plan (timing) to be completed by January 2019.

• Working on Annual Report to be availabe at Annual Meeting

• Awards Programs

Social Media Calendar / J. Nolfo

Listing of who is responsible for what week until next Communication Committee Meeting

• Week starting 10/1: @J. Nolfo

• Week starting 10/8: @Nick Reichel (Deactivated)

• Week starting 10/15: @Matt Garcia

• Week starting 10/22: @Susan Ruland (Unlicensed) 

• Week starting 10/28: @Anthony James (Unlicensed)

• Week starting 11/5: @Nikki Marshall

• @Matt Garciaand @J. Nolfo switched weeks

• Action Item: @J. Nolfo to add Cheat Sheet to Wiki

• @J. Nolfo is training @Jessica Trites Rolle on Social Media.  She will be added to the rotation starting next month.

Newsletter Planning - November /  @Matthew Grassi

AgGateway Newsletter Articles

Due Oct 19, 2018

Title/SubjectAuthor

1. New Member Article: @Evin Ellis (Unlicensed)

2. AgGateway in the News: @Susan Ruland (Unlicensed)

3. Leadership Profile: @J. Nolfo

4. AIDC Working Group: @Jody Costa (Unlicensed)

5. AGIIS: @Chris Crutchfield / @Josh Wall (Unlicensed)

6. Council Updates: @J. Nolfo

7. Monthly LinkedIn Group Discussion: @J. Nolfo

8. Year End Conference - @Susan Ruland (Unlicensed)

• Appeal from @Susan Ruland (Unlicensed) for more articles

• New Articles to be added

  • AgGateway 2020

Newsletter Planning - December /  @Matthew Grassi

AgGateway Newsletter Articles

Due Nov 16, 2018

Title/SubjectAuthor

1. New Member Article: @Evin Ellis (Unlicensed)

2. AgGateway in the News: @Susan Ruland (Unlicensed)

3. Leadership Profile: @J. Nolfo

4. AIDC Working Group: @Jody Costa (Unlicensed)

5. AGIIS: @Chris Crutchfield / @Josh Wall (Unlicensed)

6. Council Updates: @J. Nolfo

7. Monthly LinkedIn Group Discussion: @J. Nolfo

8. Year End Conference - @Susan Ruland (Unlicensed)

• New future possibilities

  • Spec Chem: @J. Nolfo to follow up

  • Traceability Working Group updates

  • G-TIN product identifier user stories

• New articles to be added

  • "Ketchup" tracability story (J & Jessica to write at Annual Meeting)

  • Award Winners

  • AgGateway 2020

Council & Working Group Updates / @J. Nolfo & Liaisons

Each liaison to provide an update of what is happening in their Councils or Committees and to determine if Communications can provide assistance

Councils:

•  

  • Seed Council: @Natasha Lilly

  • Ag Retail Council: @Natasha Lilly

  • Crop Nutrition Council: OPEN

  • Specialty Chemical Council: @J. Nolfo

  • Crop Protection Council: @Eileen Licitra (Unlicensed)

  • Precision Ag Council: 

    • SPADE Task Force

    • SPADE Communications Task Force

  • Allied Providers Council: @Eileen Licitra (Unlicensed)

  • Grain & Feed Council: @Natasha Lilly

Committees and Working Groups: 

•  

  • Conference Committee: @Nikki Marshall

  • Membership Committee: @Nick Reichel (Deactivated)

Note: All liaisons to continue to talk with councils and committees about the upcoming meetings that are important to each group.

Seed - @Natasha Lilly

Ag Retail - @Natasha Lilly

Grain & Feed - @Natasha Lilly

Crop Nutrition - TBD

Specialty Chem - @J. Nolfo

• Top priorities continue to be seeking membership and closing loop on task force.

Allied Providers - @Eileen Licitra (Unlicensed)

Crop Protection - @Eileen Licitra (Unlicensed)

Precision Ag - @Jessica Trites Rolle

• ADAPT getting new plug-ins

• Looking to increase involvement into tracability

• CART rolling into Tracability Working Group

• PICS new implementation guide being developed

• Looking at a lot of cross-Council work

Conference Committee - @Nikki Marshall

• Only at 70% of Sponsorship Goal

  • Be sure to include as a Social Media post

  • MYM 2019 narrowed down to Altoona, Des Moines, and St. Louis

  • Annual Conference 2019 in New Orleans

Membership Committee - @Nick Reichel (Deactivated)

Other Discussion Items / @J. Nolfo

• For other committee members to address topics not covered above.

None

Next Meeting / @J. Nolfo

• You can subscribe to the Communications Calendar for Monthly meeting and Social Media schedules

  • https://confluence.atlassian.com/teamcal/subscribe-to-team-calendars-from-microsoft-outlook-251005307.html

• Next Committee meeting scheduled for November 13th @ 1:30-2:30 pm CT. (Annual Conference).

Adjournment / @J. Nolfo

• Meeting adjourned at approximately 2:50 pm ET

Oct 4, 2018 

Nov 12, 2018 

@J. Nolfo recieved access on Oct 7, 2018.

Oct 4, 2018 

Oct 12, 2018 

Email sent on Oct 12, 2018. 

Oct 4, 2018 

Oct 12, 2018 

Added on Oct 12, 2018. 

Oct 4, 2018 

Oct 15, 2018 

@J. Nolfo sent email to Council Chairs and Vice Chairs on Oct 8, 2018.