AgGateway 2017-18 Communications Plan
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Situation Analysis
As the industry negotiates the current downturn in commodity prices and continuing consolidation, AgGateway is in a key position to promote the efficiencies – sought by all agribusinesses – that come through implementation of eConnectivity. While it can be more challenging to argue for investment in lean times, AgGateway’s members can attest to the significant, immediate and long-term savings that come with eConnectivity, as well as its critical role today in positioning companies for future success.
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2017 Preliminary Calendar – More activities to be determined by Q1 discussions with councils
Audience | Q1 | Q2 | Q3 | Q4 |
General | - Website refinements - Press releases, social media -Promote videos (from ’16) & Communications Kit -Update Intro to AGW Presentation - Finalize AGW (North America) corp brand document and create international policy document -MYM promotion | - Press releases, social media - MYM promotion - Create Annual Report, or plan for Annual Report release in Q4 - Create new trade show banners (in time for MYM) | - Press releases, social media - Annual Conf promotion | - Press releases, social media -Annual Conf promotion - Awards programs - 2018 plans |
Ag Retail | - Planning w/council - Barcoding video outline - ARA-program committee outreach | - Workshop at MYM | - ARA conference 2018 plans | |
Crop Inputs | - Planning w/councils | - 2018 plans | ||
Precision Ag | - Planning w/council - Plans for Commodity Classic in March | - Prep for InfoAg - Regional ADAPT workshop? | - InfoAg | - Agritechnica - 2018 plans |
Grain & Feed | - Planning w/council - Media lists - Trade org outreach | - 2018 plans | ||
Specialty Chem | - Planning w/council - Trade org outreach - Trade show/conference prioritization | - Materials development and use at events | - 2018 plans |
Appendix: Meeting Promotion Plans
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