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Participants


All Members List
(present or not present)
Members Present
Non-Members Present



(*Voting companies/** alternates)


Time1:00 pm CT (Chicago)
Web (Screen Sharing)

Please join my meeting from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/648284773


Audio (VOIP/Phone)

United States: (571) 317-3116 (see meeting invite for other countries)

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648-284-773

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Time

Topic / Leader

Desired Outcome

Pre-Meeting Notes and Links to Supporting Resources

Meeting Minutes

0

Welcome


Susan Ruland (Unlicensed) has served as the acting chair. If you are interested in becoming the chair or co-chair, please speak up or feel free to contact Member Services.

1


Read antitrust statement: 

“In all of AgGateway’s operations and activities, it must avoid discussions or conduct that might violate applicable antitrust laws, or even appear to do so. To that end, AgGateway has established antitrust guidelines, which it has provided to each participant in this meeting. While it is your ultimate responsibility to ensure that your actions comply with applicable antitrust laws, your participation in this meeting is affirmation that you will abide by AgGateway’s guidelines.”


AgGateway Antitrust Guidelines


2

Review Action Items / Susan Ruland (Unlicensed)Items 

Review action items from previous meetings.

Susan has sent requests for articles to most of the new members of 2021

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3

Resources & Relationships / Susan Ruland (Unlicensed)

  • Association Outreach - AFIA, ARA, etc. 

Susan has been touching base with our trade association members - offering to run articles from their newsletters in our newsletter. Also, offering them articles from our newsletter that they may want to run in theirs. Also, asking if we can use their media lists to update our media list. 

Jessica will talk with her PR folks about whether she wants to contribute something to the AgGateway newsletter. National Crop Insurance Services. 


4

Activity Update / Susan Ruland (Unlicensed)

  • Session for Education & Action Week, Promotions for the week
  • Launching new Member Management System
  • Intro to AgGateway deck posted
  • Activity Summary postedLatin America market. com consultant - Alejandro Dicovsky
  • Board and Steering Committee Nominations
  • Launching MyAgGateway
  • Tap Into AgGateway mini campaign
  • Product Catalog flyer - draft
  • Feed/ADAPT article 
  • Value in AgGateway Membership 

Communications session at Education & Action Week

Promote benefits of new Member Management System

Updated Intro to AgGateway deck is posted in the Communications Kit.

New Activity Summary is posted in "Current Portfolio" section of website. (Describes most of what AgGateway is currently working on.)
  • Transition files - media lists, photo bank, etc. 
  • 2022 Theme  
    • 2020 - Driving Digital Solutions
    • 2021 - Create, Engage, Grow
    • 2022? 

ACTION: Make sure Nikki or someone from Member Services is administrator for all Social Media platforms.

ACTION: Instagram - "AgGateway 2020" – need to change to be generic.

ACTION: Nikki needs the contacts for Latin America list (if they are members) – some people on those lists may be non-members.  Susan will talk with Alejandro about making sure Member Services has their lists. 

Promoting benefits of "AgGateway" - new Member Management System

Tap into AgGateway - a few tips for taking advantage of all your AgGateway membership has to offer.  

The Product Catalog Working Group provided copy for flyer; Susan will be working with the group and with Meri to get that produced.

Feed/ADAPT article and promotion - in concept/discussion

Susan working with Wendy on a small "Value" campaign - taking advantage of all your AgGateway membership has to offer.  

2022 Themes

– Connecting? (post-pandemic) - play on the word connection. 

Agriculture as a whole - large event-proof – did really well thru the pandemic – what is the next thing... if we had had the digital connections, look how much better... Tie to "connections" - the missing link - getting people to adopt what has been created - an ongoing challenge. Get it in front of you, so you use it or help us improve it. 

Global presence - stressing that.

Adopting digital agriculture to connect the world.

Connecting the World + agriculture 

  5

Materials Development 

Graphic Video - After interoperability – next topic? 

Traceability?

Tracking through each step of supply chain?

Inputs - specific types, how used, when, where, how much, etc. 

Come help us do this work, here's why it's important. 

Seed, Production?

Something that AGIIS solves? (what it is and isn't) - maybe feature one thing about AGIIS

ADAPT - what it does – product side (vs entity side)

Need to stay brief, relevant (fresh) 

Irrigation

Soil labs - labwork

Maybe do 2 new videos in 2021. 

  1. Interoperability
Graphic video project has been kicked down the road a bit due to other priorities in this first half of the year, but Susan anticipates focusing on it in 3rd quarter. 


6

Newsletter Planning  


Newsletter Articles - July September Issue

Due June 23 August 27

Title/SubjectAuthor

  1. Portfolio Update
  2. Education & Action Week – thanks for attending, links to sessions
  3. Annual Conference - mark your calendarAnnual Conference - registration, agenda, etc.
  4. Quick Connect session at Annual Conference
  5. Product Catalog - v.2
  6. New Member Article
  7. Introduce fantabulous new Marketing Communications Director
  8. Nominations for Ron Storms Leadership Award
  9. Latin America - Loyola
  10. Europe - Conny 
  11. Association - industry news
  12. AGIIS/Member Services: Chris Crutchfield 

Deadline June 23 August 27 for July September issue; publish Sept. 8

ACTION: Susan share deadline with staff

7


Group Updates

Open floor - anyone can share an update of what is happening in other areas of AgGateway where they're working. Also, determine if Communications can provide assistance.


Ag Retail group - Quick Connect Session for Annual Conference in Nashville

Conference committee - finalizing schedule, sponsorship brochure/requests

New person - part of job requirements - plenty of chocolate to the  Communication Committee! 

8
 New Business  


Other Discussion Items / Susan Ruland (Unlicensed)Items 

  • For other committee members to address topics not covered above.

9
 Meeting Wrap Up  


Next Meeting 

  • Next Committee meeting: July 8September 2, 1:00 pm CT (Chicago)
Adjournment / Susan Ruland (Unlicensed)
  • - quick meeting as introduction with new person 


Adjournment 




  • Active Action Items 

Date AssignedAction ItemDue DateComments/Status