Pre-meeting - Dan Berne, Shannon Haringx
AGENDA:
- Lay the basis for how we will organize and message the different products
- Identify the End Goal
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- (i.e. increase adoption of AgGateway standards)
- Identify the Core Value
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- Proposition
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- Who is the core customer of our brand?
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- Review the different types of brand architecture
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- available
- Identify external factors
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- AgGateway
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- brand strategy
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- ?
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- Is there
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- co-branding with standards organizations? Will there be conflicts with these existing brands?
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- Develop Strategic Messaging Points
DISCUSSION: